Stephen Macdonald Email & Phone Number

New York, New York, United States

● Responsible for creating high impact viral digital advertising for the Mike 2020 Presidential campaign resulting in millions of organic views. (Creative work available upon request)● Managed a large team of creatives in a very high paced high pressure environment.● Managed a team that reimagined the social media presence of a 100-year-old public health institution resulting in 300% growth in followers on Instagram and a 10x growth in engagement over less than one year. (Creative work available upon request)● Managed the creative pitch and ideation process for new business. ● Managed the creation of multi-million dollar campaigns on a short deadline amid changing client goals and messaging tracks. (More information available upon request)● Wrote and Produced the ad “Every School Shooting” for the Mike 2020 presidential campaign. An ad that tested in the top 3% of all political ads. ● Wrote and Produced “Donald Trump’s Real Super Bowl” ad that was a digital clapback against the then sitting president that resulted in over 5 million views and a video completion rate more than double the industry average.

New York, Ny

New York, Ny

● Managed the day-to-day duties of all Fatherly.com production staff and freelancers.● Created original shows and formats to maximize the productivity and views of all Fatherly content.● Wrote and reviewed all scripts for scripts for social video.● Collaborated with producers to shape story, give notes on pieces in the edit process.● Generated new shows, formats, and concepts for new verticals and business growth opportunities.● Post Produced pieces when needed.● Managed Fatherly YouTube channel resulting in 300% growth in subscribers. ● Worked with producers on branded campaigns to create concepts, scripts, and final edits forclients like Fisher Price, Gillette, Dewars, Dockers, 20th Century Fox and more.

New York, New York

https://www.macdonaldvideo.com/

Greater New York City Area

● Managed the day-to-day duties of all vice.com production staff and freelancers, totaling over30 people.● Developed and oversaw the creation of original shows and formats to maximize growth on the YouTube platform. ● Collaborated with producers to shape story, giving notes on pieces in the edit process.● Generated new shows, formats, and concepts for new verticals and business growth opportunities.● Post Produced pieces when needed.● Created Vice Media’s first set of short form series for Facebook resulting in millions of views and series that still exist today. Notable achievements:● Developed and managed the release of Profiles by Vice, resulting in a cumulative 10,000,000+ views and one Webby win in 2015. ● Developed and managed the release of Vice Reports (2015 Webby Nominated) resulting in 13,000,000+ cumulative views.● Developed and managed The Real (2015 Webby Winner) resulting in 10,000,000+ cumulative views.● Developed and managed the release of Vice INTL resulting in 15,000,000+ cumulative views.

New York, New York

● Responsible for managing every piece of Vice.com video content from development to the release of a finished product.● Responsible for working with the internal PR team to maximize media coverage of finished work.● Developed and oversaw the creation of original shows and formats to maximize growth on the YouTube platform. ● Collaborated with producers to shape story in pre and post production.● Post Produced pieces when needed.

Duties:• Produce Video Content for clients and internal use.• Generate concepts for client accounts.• Shoot video.• Edit video.• Generate motion graphics and animation.• Write copy.• Develop new avenues for consumer engagement for clients.Results:• I have produced a number of video for Killian branding and their clients.• Developed web series for clients.• Created an ad campaign for Eurofurniture that allowed them to have more of a presence in the homosexual marketplace with an ad campaign geared towards equal rights for everyone.

Manage day to day operations of a 21 station cross platform animation and editing facility.Manage laboratory calendar scheduling roughly 600 to 1000 students per semester. Maintain film equipment check out and return process.Help to facilitate the education of Chicago Public School students in cancer research.Answer phones helping foster a productive work environment for the director of the laboratory. Assist with grant writing initiatives.Developing short films, editing and producing said films.Results:Assisted 250 Chicago Public School students through completion of final projects for symposium deadline.Continue to Maintain and Manage equipment and calendar in an orderly fashion.Contributed to grant writing initiatives resulting in a $250,000 grant award.Developed and pitched over 300 short and feature length film concepts.Produced 4 short form educational films.Both animation and live action formats.

Creating videos from agency briefs.Assist Head of Video Productions with generating content; manage the acquisition of video equipment, and producing content on time and on budget.

Break Wall PicturesDuties:Developed shooting schedule.Maintained daily shooting schedule and accounted for all unexpected issues.Managed department heads insuring a smooth production.Results:Shooting schedule was completed with minimal deviation.Production came in on time and on budget.

Duties:Maintained the computer stations on facility.Developed educational content for animation and live action projects.Assist faculty members in science education of CPS Students.Assist students with creative aspects of assigned projects.Results:Generated over $5,000 in student revenue from published animated shorts for Terrific Science Press.One of few students to ever generate external revenue.Developed and pitched over 300 short and feature length film concepts.Produced 10 short form educational films.Animation and live action formats.