As Director of Revenue Marketing @ 7shifts, I am responsible for leading results driven marketing teams to build predictable and sustainable revenue working alongside sales and product teams in a PLG based business. I manage and own the strategy for performance marketing, CRO, lifecycle marketing, customer marketing, marketing operations, and web development teams.

Responsible for delivering the curriculum for the 12-week Search Engine Marketing course at the University of Toronto School of Continuing Studies. In this role, I draw upon my digital marketing knowledge and experience to engage, teach, and drive learning for students to become deft digital marketers.This course is part of the Digital Marketing Management, Advanced Marketing, or Advertising certificate program.

Craft and execute global demand generation plans across multiple channels, including SEO, SEM, social platforms, affiliate and referrals.Drive creation and update of Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) models that guide budgeting and financial planning.Oversee performance of inbound funnel in partnership with Business Development and Sales leads, continually measuring, analyzing, and reporting on programs across a variety of SaaS metrics.Manage multi-million dollar demand generation budget to drive ROI results.Partner with Channel Marketing and external distributors to build comprehensive demand generation programs that drive cost-effective pipeline growth.Lead a team of talented, high-performing demand generation professionals.Coach and mentor team members to advance their career paths and help them develop their skills.Work closely with key stakeholders across the Commercial and Revenue teams and encourage diverse thinking.Stay up to date with industry knowledge, trends and new solutions in demand generation.

As the Director, Search Engine Marketing, I am accountable for leading all aspects of SEM strategy development across a group of clients to drive meaningful results to help them achieve their business objectives. In this role, I regularly report on analytics data to share observations, insights, and recommendations to help guide our SEM or greater media strategy and collaborate with other media leaders to improve cross-channel performance. In this role, I am also responsible for the profitability, hiring, staffing, and training of employees on the team to help them grow and ensure a level of excellence that is expected from a people-first organization such as Klick.

As the Associate Director of Media and Analytics I lead all performance marketing strategies for new and existing customers and manage the data analysis component to deliver strategic insights and optimal digital performance. I am also responsible for the profitability, hiring, staffing, and training for employees in the department.

As a Digital Marketing Manager at Art & Science, I am responsible for the design and deployment of digital marketing strategies for our clients. This includes launching campaigns on multiple digital advertising or marketing platforms to reach our targeted audiences. Our approach is comprehensive and we help develop content, UX, SEO, and PPC strategies. I also implement detailed measurement programs and report on paid media and website performance.

As the Operations and Business Intelligence Manager at Carnivore Club, I was responsible for managing business operations of the North American and EU business as well as interpreting sales and customer data to help make better business and operational decisions.Responsibilities included:- Manage and co-ordinate the North American and EU monthly shipments at our drop-ship locations.- Analyze and report on web and sales data to help understand business processes and develop CLV.- Communicate and work with key stakeholders on go-forward plans for website optimization and operations.