Stephen Latham Email & Phone Number

Deeside, Uk

Key Responsibilities: • I am responsible for the day to day SEO functions on the https://www.iceland.co.uk/ website.• Identifying opportunities based on keyword search volume, market demand and customer buying habits: and creating relevant categories/landing pages to showcase key product ranges.• Collaborating with key stakeholders to ensure SEO best practises are adhered to. I.e. Merchandising & Online Trade, PR & Social, CR & UX, Dev and Analytics teams.• Formulating SEO strategy over the period of 6-12 months and beyond.• Educating and advising all key business stakeholders on SEO best practises.• Monitoring daily keyword rankings, organic traffic levels, KPI's, obtained backlinks and overall organic performance, using a wide range of SEO tools and software.• Carrying out frequent SEO audits/website crawls to identify key areas for improvement and providing appropriate recommendations based on the findings.• Daily/Weekly/Monthly SEO reporting and providing regular Organic channel updates.• Currently developing a Migration plan ahead of transitioning to our new website. This is the latest version of Salesforce and our website has 35,000+ pages total.• Strong focus on on-page SEO ensuring site architecture and internal linking structure is optimised to prioritise customer journey. Also optimising key categories on the site such as: frozen food, fresh food, drinks, exclusive brands & sale/offers.

Bury, Uk

Key Responsibilities:• Implementation of key SEO strategies across a wide range of International websites on JD Sports and Size? facias.• Management of localised SEO for JD Sports Australia, JD Sports New Zealand and JD Sports Ireland. This involved making regular updates to store opening hours and details in Yext and Google My Business.• Making day-to-day SEO changes across the JD Sports International sites to positively impact the Organic traffic channel. During my time as part of the JD SEO team I worked on the following websites: Ireland, Australia, New Zealand, Spain, Italy, Malaysia, Singapore and Sweden.• Regularly liaising with local native speaking content/digital marketing executives to roll out key SEO initiatives across our group sites.• Attending weekly trade meetings for all key territories, providing SEO performance updates in relation to KPI's. Also carrying out and implementing weekly actions depending on the outcome of these meetings.• Idea generation for creative outreach and content campaigns to help grow site backlink profiles across the JD International group.• Working as part of a successful SEO team of 20 people covering all business facias including JD Sports UK, JD Sports International, Premium Fashion & Outdoor sites.• Training content and digital marketing executives in a number of countries regarding SEO best practises. I also assisted them to make large scale website changes which resulted in various SEO and Organic channel improvements.• Working with a range of key stakeholders and teams including Merchandising, Web Development and Heads of International territories.• Implementation of 301/302 redirects, canonical & no index tags to prevent any technical SEO issues such as 404 errors or large scale page cannibalisation.

Liverpool, Uk

Overview: I carried out the day to day SEO activities on the https://www.carkeys.co.uk/ website, helping to grow Organic traffic, enhance all KPI's and improve the websites technical SEO. I worked with automotive industry experts to produce SEO friendly content, with the ultimate aim of helping users find their perfect new car. This involved working with other teams and stakeholders to produce expertly written automotive content, such as: new car reviews, tips and car guides and the latest trending news from the automotive world. We also carried out a range of content marketing and link building campaigns, many of which trended on social media and other industry specific automotive websites.

Wigan, Uk

Overview: Successfully managed the SEO campaigns and implemented the SEO strategies for a number of key client accounts. These were in a range of different industries. At the peak I was managing the SEO campaigns for around 30 monthly paying clients, which varied from small to medium-sized businesses and websites.

Bachelor Of Science - Bsc, Business & Management, 2.1

A Levels - C,D,D | A/S Levels - C,E

10 Gcse'S - (Grades A* - C)