- Teach two undergrad courses with 50 students per semester; consistently receive top teacher ratings- Developed and teach Sports Marketing & Media class and in Fall of 2023 created and taught the first ever Business of Sports Betting course at a leading US Business School

Founder of Sports Media & Gaming Advisory Firm - Focused on developing business plans and fundraising for sports media and gaming start-ups- Create marketing, commercial development strategies for media and sports betting companies- Worked with American Gaming Assoc (AGA) on their sports betting initiative; assisted with launch of Sports Betting Executive Summit and drove content & engagement from sports industry - Advise financial and VC firms on their investments across sports, entertainment and gaming including work with Arctos Partners and the BullHorn Sports & Entertainment SPAC

As a Co-Founder of Amaze Media Labs, over the past 4 years we have built a highly profitable branded audio business with $10M in annual revenue and 20 employees. Amaze has worked with 80+ blue chip clients including Ford, Pfizer, Visa, Unilever, Facebook, DraftKings and BetMGM to create engaging podcast content and ensure they build a highly engaged community with their target listeners.Led business development efforts to help Amaze become one of the largest producers of branded podcast content by developing custom podcasts for our corporate clients; creating an opportunity to position themselves as thought leaders in their industry and shape their brand narrative through creative "storytelling". Developed proprietary programmatic AdTech platform which utilizes data & analytics driven digital marketing strategy to allow podcasters to reach their target audience and drive listeners to their content. Our suite of products tackles the podcast industry's biggest challenge of discoverability and building an audience. Amazing Stories. Connected Brands. Passionate Communities.

Nielsen is the world's leading provider of marketing information, audience measurement and business media products and services. As the head of Nielsen's Sports Practice, worked closely with every major sports property including the NFL, NHL, NBA, FIFA and the IOC on their media strategies as well as leading companies/brands that invest in sports sponsorships & media such as Anheuser Busch, Procter & Gamble and Pepsi.- Led acquisition & integration of Repucom with 200+ employees in ‘16 to create Global Sports Group of $100 M+ in revenue as well as acquisition of vBrand from Nielsen Israeli Tech Incubator- Launched eSports division in ’17 and grew to $2M+ practice in Yr 1; recognized as most successful new business launch at Nielsen. Created eSports Advisory Board of influential thought-leaders from across industry to create sponsorship & media metrics adopted by leading eSports leagues.- Drove significant growth, increasing revenue by 600% from ’09 to ‘16 by shifting group from data delivery to insights partnership driven model though development of “FANALYTICS”. - Built international team from scratch of 12+ across eight key markets to build global footprint for group through development of products/services around FIFA World Cup and Olympics.- Sports media insights & “Fanalytics” are regularly quoted in NY Times, WSJ, LA Times, SBJ. Featured as sports media expert on ESPN, CNN, CNBC and leading sports marketing conferences.

- Drove business to 250% increase in first three years as the head of the group; grew team from 12 to 25 by launching new products and services including FanLinks, N-Score and digital content measurement.- Group worked closely with every major U.S. sports property, sports television & digital network and agency. Built business by shifting mindset of the group by providing clients with intelligence & insights about their fans versus just supplying them with TV ratings data.

- Directed team responsible for analyzing new markets and business opportunities as well as development of integrated marketing & media packages - Created all marketing & sales presentations for new business prospects including the development of case studies which measured the ROI of an NFL partnership- Closed new corporate partnerships worth over $18 M + annually (P&G, Monster and Kellogg's)

- Managed team of five which was responsible for proactively generating new business and creating integrated, cross platform marketing solutions for clients - Proven ability to win new business and manage all aspects of activating a new client project from initial concept creation to budgeting, staffing, hospitality and negotiation of property and celebrity agreements; played significant role in ensuring achieved annual revenue and profit targets

- Created and successfully launched the Integrated Marketing Group which grew into a $3 M+ division with 15 blue chip Fortune 500 clients- Developed the group’s overall strategic vision & direction and oversaw all aspects of each program; formed partnerships with athletes, sponsorship properties; built out team to 16 people

- Developed marketing strategy to expand NBA’s eGaming business across Europe & Asia- Initiated development of NBA’s first integrated “Kid’s Marketing” program JR NBA & WNBA- Demonstrated high level of achievement; promoted to Director after only 15 months