Stephen Mccabe Email & Phone Number

Glasgow, Gb

Dundee, Gb

Dundee, Gb

Dundee, Gb

Ruddington, Nottingham, Gb

Marketing and promotion in the Aviation and Aerospace & Defence industry. Lead generation for SAAS products B2B . Strategy and multichannel digital marketing as well as worldwide events. Used Salesforce CRM, Pardot, GA and other marketing applications.

Ruddington, Nottingham, Gb

Glasgow, Gb

Ticketing campaignOne million tickets to be sold for the first ever Commonwealth Games to be held in Glasgow. Worked in the Marketing team to create an extremely successful ticketing campaign from planning to execution. Key achievements from this campaign were 94% of tickets sold in the first round of sales, a first in Commonwealth Games history and Glasgow 2014 marketing team being put forward for Marketing team of the year awardIntroducing Glasgow 2014 campaignsTwo campaigns with the purpose of creating brand awareness, building the Glasgow 2014 database and introducing the sports on offer and educating on venues.Sir Chris Hoy V Danny MacAskill campaignTelevision advertising campaign to introduce the opening of the Velodrome to promote Glasgow 2014 was the next big sporting destination in the UK. Support is our sport campaignTelevision campaign starring Martin Compston created after London 2012 to highlight Glasgow as the next big sporting destination and to show that the Games would be spectacular due to the fantastic atmosphere generated by the city and its people. Sport Your Trainers campaignCommunity engagement and brand awareness programme. Managed annual campaign for three years, first created to increase brand awareness and get people involved in the Games. This was the first consumer facing campaignMascot - ClydeWorked within a small team to create the first non-animal Commonwealth Games Mascot, in a very commercially sensitive project. Large scale project with multiple skill sets; including decision making, design, procurement, agency relationships and time & budget management.Brand and sponsorshipWith the success of ticketing completed, I joined the Brand Team and worked with all the Glasgow 2014 Sponsor family. Worked with all Sponsors from tier one: Longines, SSE, Virgin Media, BP, Emirates and Ford. Tier two: AG Barr, Dell, ScotRail and Firstbus. Tier three: John Lewis, Heineken and ticketmaster.

Glasgow, Gb

Season ticket campaignsDeveloped annual renewal campaigns for Celtic’s 50,000 season-ticket holders and 4,000 half-season ticket holders and acquisition campaigns to attract new subscriptions, ensuring a consistent revenue stream Match ticket marketingPromoted match tickets for each of Celtic’s SPL, European and domestic cup matches, used a range of mediums chosen for cost effectiveness and success with each target market. Planed marketing strategy to drive sales over the complete season and for each of Celtic’s home fixtures based on ROI, KPI’s and previous tickets sales. ADVERTISINGPress – placed weekly in key Scottish press titles and the Club magazine. TV – Placed targeted advertising during televised sporting events e.g. UEFA Champions League.Radio – Match tickets promoted on Clyde One and Real Radio ‘phone-in’ shows.Digital - Worked with external design agency to create MPUs, Splash pages and web buttons on Matchday activity - Perimeter advertising, big screen adverts and programme adverts. DigitalWork with Digital team to ensure all marketing communications are consistent and aligned with the marketing strategy. Created targeted campaigns in E-mail, SMS and third party websitesSponsorshipWorked closely with the sponsorship team to create proposals and provided marketing support to existing sponsors.

Stirling, Scotland, Gb

Postgraduate Degree, Digital Marketing

Ba (Hons) Business, Marketing

Education record