I am an award-winning serialization specialist with extensive experience helping companies across the life sciences industry develop robust serialization strategies, design tailored solutions, and manage comprehensive implementation programs. Currently, I serve as President at Be4ward Ltd., where I work with pharmaceutical, biotech, and medical device clients on serialization initiatives—from strategy development through implementation and operational integration. I am also an active member of GS1.My serialization journey began at GlaxoSmithKline (GSK), where, as a management consultant, I led the development of the company’s product serialization strategy and established its Global Serialization Team. My role included contributing to regulatory and standards activities globally, and overseeing pilot programs and implementation projects. Today, GSK serializes a broad portfolio of products across multiple markets worldwide.With over 25 years in the industry, I am a professional engineer experienced in partnering with some of the world’s largest life sciences companies as both an employee and a management consultant. I am also the author of Developing and Sustaining Excellent Packaging, Labelling, and Artwork Capabilities, a resource designed to guide sustainable implementation of packaging and labeling capabilities.To learn more, visit www.be4ward.com.You can reach me at Stephen.mcindoe@be4ward.com.