Extensive experience in Media buying, Operations, Negotiations, knowledge management, managing agency teams, leading monthly budget forecasting with internal stakeholders & agency. Involved in startups and managed startups. Lead for successful creation of internal live data information Power BI dashboard for the region and had also worked with developers on creation & implementation of customised media software and multiple internal projects.Actively & independently worked on CSR activity over the last 18 years to acquire/ collate and distribute products to external charities. Also arranged Special Needs exhibitions to raise awareness and funds.