Developed and led strategy transformation for consumer health post-pandemic. Scope of remit includes, pricing & investment strategy, assortment strategies, M&A, channel architecture, product supply capability roadmap, organization re-design, and innovation GTM renovation. • Identified, championed, and achieved alignment regarding the immediate need to transform BCH GTM approach. Suggested inventions have yielded share topline and profit gains consistently quarter over quarter and YOY post-pandemic. • Developed and deployed price, pack, channel, and business model architecture allowing team to re-negotiate terms starting with Amazon and then rest of market. The new approach resulted in 1000bps rate reduction at Amazon while simultaneously reducing overall marketplace investment and increasing customer margins. 8MM margin improvement expected in 2023. • Thought leadership, mentoring, and training for cross functional e-commerce team of 30.

Led cross functional team with end-to-end responsibility for e-commerce growth including ownership of key customer relationships, strategy development, marketing, sales, innovation, and supply chain for Bayer’s consumer health division across 20 brands and 4 categories. • Developed and deployed 3-year e-commerce strategy resulting average growth of +30MM of sales per year. Strategy delivered 1st ever margin increase in history of program, increased customer margins, and created a more resilient supply chain.• Championed and led development of key capabilities including PIM, end-to-end go-to-market approach, digital merchandising, supply chain improvements, innovation process transformation, analytics, and financial systems. • Led team of 7 employees. Transformed team engagement score from lowest in all of Bayer to high and 5 team members now identified as high potential.

Led cross functional team with end-to-end P&L responsibility for e-commerce growth including strategy development, marketing, sales, innovation, and supply chain across pure play, multichannel and direct to consumer channels for Kleenex, Scott, Cottonelle and Viva brands. • Overall: o Led cross-functional e-commerce team. Responsible for training, development and execution. o Developed and led implementation of e-commerce strategy resulting in 40MM of sales per year which represented 50%+ of total sector growth in 2015, 2016, and 2017F. o Developed and deployed e-commerce capabilities into brands/business teams including SKU management (250+), e-commerce operations (product launches & content creation/syndication) and innovation management. • Amazon: o Amazon.com - Led transformation of go-to-market approach and execution. Built team, new processes, and deployed technology to reduce speed to market from months to days and reduce e-commerce investment needed. Resulted in 2x market share online vs. offline, 30% reduction in trade investment, and improved Amazon margin. o Amazon Aces (Supply Chain) - Co-led value stream mapping and end-to-end P&L modeling program with Amazon Aces team. Team identified 20MM of initial opportunities and on-going pipeline resulted in formation of a permanent joint KC/AMZ supply chain team.

Responsible for global e-commerce new channel development, capabilities development, direct-to-consumer, and new business model innovation & incubation for Huggies, Depend, and Kleenex brands. • Developed, gained CMO approval, and led implementation of global commercial innovation strategy. Responsible for driving market e-commerce strategy development, best practice adoption and capability deployment. • Led strategy, development & launch of global direct-to-consumer e-commerce platform. Launched 5 brand stores and reduced investment by 2MM. Platform is projected to drive 1B of incremental revenue, support 20+ markets’ growth and enable KC to re-enter attractive markets for a significantly lower cost of entry.• Developed strategy and deployed brand e-commerce enabling capabilities such as buy now, ratings & reviews, PIM, DAM, content syndication, monitoring, and CRM to support retailers such as Amazon, Walmart, and Target.

Led team for Nespresso, Nestlé’s largest dD2C and e-commerce business in Zone Americas. Responsible for profit delivery, strategy development, digital innovation and business operations. XXXMM+ program has delivered +30% growth each year since 2010. Led retail media pilot, where Nespresso was selected as a case study from Amazon Media Group.

Led E-commerce Acceleration initiative for Nespresso in US market. New strategies transformed e-commerce channel from weakest performer in commercial portfolio to 2nd largest channel in only 2 years. Consolidated and re-platformed multiple websites into one ecosystem driving to D2C e-commerce. This success has resulted in a global E-commerce Acceleration Initiative at Group level. Led initiative to improve path to purchase. Partnered with Brand and Sales teams to develop strategy that improved TV investment driving product trial through digital/e-commerce innovation resulting in double digit increase in trial to retail partners.

Led e-commerce platform relaunch supporting regional and global brands. Site improvements drove 20% growth in revenue, reduced total cost of ownership, and improved speed of innovation from months to weeks. Developed digital distribution architecture enabling senior leadership to drive channel demand in near real time between retail and direct to consumer resulting in improved yield across the commercial portfolio.

Responsible for assisting Senior Brand Manager in new channel evaluation and commercialization including business case development, budget management, performance analysis, and liaising with cross-functional teams. Developed holistic scorecard that provided Brand Manager with integrated measurement of e-commerce KPIs. Scorecard identified key recommendations that increased site conversion rate by 17%.