Stephen Morison Email & Phone Number

Mulgrave, Vic, Au

Perth, Wa, Au

The advanced analytics center is a centralized data & analytics capability designed to drive forward analytics capability and maturity across the Wesfarmers brands. The role of the analytics lead is to interface with the brands in order to define and scope analytics use cases and then lead teams of data analysts, data engineers, data scientists and technologists to deliver on those use-cases.

Melbourne, Victoria, Au

Multi-faceted role leading the digital marketing analytics team within the overall marketing effectiveness measurement function. Led projects and squads delivering across the value-chain of data & analytics including platform/technology management, data engineering, data science, reporting/BI and measurement consulting. Key achievements/responsibilities include:- Managed the delivery of the digital marketing analytics team across a variety of elements & streams including ownership/governance of the Google Marketing Platform, digital tag management implementation, DOMO reporting automation as well as direct performance insight delivery back to the campaign teams. - Worked with the team and stakeholders to develop roadmaps and requirements, prioritise effort, coach delivery and ultimately deliver business outcomes.- Acted as a senior member of the marketing performance measurement function providing strategic thought leadership and advocating for change in how the team operates and delivers. - Delivered business outcome focused, marketing effectiveness measurement for Home Lending, solving for how nab measures and understands the impact of complex multi-channel marketing strategies & investments on home lending via the application of data science and econometric techniques. - Designed and executed a framework for understanding, managing & optimising digital media performance. Led the delivery of this project across the measurement consulting elements to support the design right through to platform management and data engineering & automation. - Developed strong and trusting relationships with marketing & business stakeholders while being regarded as a thought leader in the application of data, digital and analytics to the marketing discipline.- Recognised as a top 1% performer by winning the NAB honor award in 2019.

Melbourne, Victoria, Au

Drive Nab’s approach to audience-led digital media buying and personalisation to help the business achieve more productive, consistent digital marketing and achieve objectives including targeted awareness, engagement, consideration and lead-generation. Key responsibilities include- Audience led media campaign design and execution- Activation of 1st party data into media channels across Social, Search and Programmatic Display- Enablement and implementation of programmatic capabilities and technologies- Management of the Data Management Platform (Adobe Audience Manager) ensuring effective audience management across both media and owned asset personalisation teams

Melbourne, Victoria, Au

Responsible for the development and delivery of NAB's onsite personalisation roadmap of activity including extensions to programmatic and audience led media buying.Key activities include- Development of a system to enable sustainable execution of onsite personalisation activity including governance, data management, measurement and optimisation frameworks - Specialisation in Adobe Audience Manager with additional significant exposures to Adobe Analytics and Test and Target- Delivery of pilot and ongoing customer communication activity across both onsite and media personalisation- Contribute to the integration with broader CRM systems including big data applications for the purposes of attribution, marketing and customer experience analytics

Melbourne, Victoria, Au

Working within the broader marketing department at Nab, this role primarily focused on delivering customer analytics, data and strategic support to key customer frameworks and initiatives.Worked across a variety of platform and data sources (Teradata, SAS, Tableau, Roy Morgan Research) in order to provide customer analytics and insight to ultimately support framework development.Key areas of focus included Customer Segmentation, Customer Advocacy (NPS), customer loyalty and retention (MFI).

Melbourne, Victoria, Au

18 Month Graduate Program with five rotations through a variety of roles within the bank, focussing primarily on risk. 5 analyst level roles performed throughout the program in the following teams.Personal Banking Risk, Operational Risk & ComplianceLending Services, Research and DesignLending Services, Metrics and QualityNon Traded Market Risk, Liquidity OversightStrategic Business Services, Strategic Advisory Team

Sydney, Au

Sydney, Au

Sydney, Au

Honours Degree Bachelor Of Commerce, Econometrics And Quantitative Economics

Bachelor Of Commerce, Finance, General

Bachelor Of Economics, Econometrics And Quantitative Economics

Vce