Stephen Murdock Email & Phone Number

Market Analyses:• Developed qualitative and quantitative market analyses for pipeline and marketed medicines in oncology, urology, neurology, endocrinology, rheumatology, hematology, and other specialty areas.• Assessed numerous product in-licensing opportunities, company acquisitions, and new portfolio areas• Personally provided decision support for new products and product launches across Ipsen therapeutic areas• Conducted and supervised domestic and international focus groups and telephone and convention surveys, as well as focus groups, and one-on-one discussions. • Performed segmentation, perceptual mapping, and conjoint analyses. Supervised reimbursement and cost economics analyses. Developed methodology and also coordinated research through outside agenciesProduct Forecasts:• Created and constantly improved Ipsen’s epidemiology- and trend-based forecasting models • Responsible for all corporate world-wide long-term forecasts covering pipeline and marketed products• Provided forecast and market assessments for Ipsen’s US and international in- and out-licensing opportunities• Developed due diligence market analyses and forecasts for US company acquisitions including Tercica (endocrinology), Vernalis (CNS), and Octagen (hematology)Other:• Initiated competitive intelligence program with quarterly reviews and emerging threats profiles• Participant on corporate taskforces evaluating Ipsen’s R&D portfolio, CI, oncology, and generics.• Implemented Analyst training programs to improve market research proficiencies• Built a highly-visible corporate department to its current staff level of five professionals• Periodically presented day-long forecasting seminars for corporate stakeholdersSpecialties: Primary / Secondary, Qualitative / Quantitative, and Global / Domestic pharmaceutical marketing research for Pipeline and Marketed specialty products. Also highly proficient in long-term Forecasting, Competitive Intelligence, and Contract Management

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  Vp Corporate Strategic Marketing Analytics

  Ipsen