Carr Golf is Ireland’s largest and most respected golf services provider, operating across three markets: Inbound luxury golf tourism to Ireland and Scotland, commercial management of golf assets and golf course maintenance solutions.As Group Head of Marketing, I develop commercial strategies and manage a data-driven team responsible for the delivery of B2C sales and marketing activity, domestic and international. Using data and insights to engage customers, improve experiences and drive revenue. I also lead on Group consultancy services, research-led projects that provide clients with practical, strategic and tactical recommendations to improve commercial performance.

Freelance sports marketing specialist delivering commercial value to professional sports clubs, using insight to drive fan base growth, attendances, improve fan experiences and maximise revenue.Areas advised on included:• Fan base insight and growth• Loyalty and membership scheme structure 
• Affiliated Supporters' Club management and growth• Fan match day experiences
• Fan engagement strategy• Marketing operations• Partner activation

Goodform is the UK’s leading Sports CRM, Data and Membership Agency. As Head of Client Strategy, I helped clients’ sell tickets, grow databases, better understand and engage with their fan base, create digital campaigns, acquire and retain season ticket holders and members, and improve fan experiences.My role was to help clients build and utilise powerful marketing databases while increasing engagement, loyalty, reach and retention to effectively and profitably engage with fans and members. Clients I delivered projects or retained services for included:- English Football League (EFL)- Aston Villa FC- Everton FC- Sheffield United FC- Connacht Rugby- England Rugby- Hampshire Cricket- Welsh Rugby Union- Badminton England- British Waterski & Wakeboard

Project role to understand, engage and deliver relevant value to Manchester City's UK and international fan base.- Work alongside MCFC's official supporters' club to develop a strategy to help manage and grow a global network of branches. Recommendations based on branch executive feedback, data analysis, member surveys and benchmarking against leading clubs.- Build a partner rewards portfolio to add high-perceived value benefits to the club’s 'Citizens' membership programme.

Global fan engagement research and development project. Using insights from the club's local and international fan base, alongside best practice from leading sports clubs and franchises across the globe, to recommend a fan base growth and retention strategy tailored to Celtic FC's unique market conditions.

Responsible for developing and implementing the UK marketing strategy for the Insurance group, a team delivering over £90m revenue, targeting insurers, brokers and businesses. • Business planning and marketing strategy• Introduce innovation and thought leadership to the UK insurance industry• Develop new client solutions• Deliver a new business targeting programme across all insurance law disciplines • Work alongside specialist agencies to deliver brand and media strategy• Accountable for a substantial marketing budget

• Structure a long-term revenue pipeline• Responsible for growing the firm’s brand profile • Ownership of the annual planning and budget process • Design and delivery of innovative and integrated marketing strategy in support of growth objectives.• An expert source of support for pursuit targeting and proposals• Promotion of client service and key account management.• Responsible for generating local and national media coverage, working with PR agency.• Quantitative and qualitative research and analysis of the regional market and key competitors.

• Responsible for managing marketing communications activity across Manchester and Leeds practises. • Help build and collate individual and collective rolling 3-year Partner marketing objectives across North West & Yorkshire. • Development, project management and measurement of a marketing communications calendar to support the firm’s objectives.• Using the full marketing mix, including direct marketing, sponsorship, advertising, networking – ranging from sports sponsorship to large scale, high profile events – to increase brand profile.• Sourcing suitable sponsorship and advertising opportunities; in print, on-line and outdoor.

Segmenting the local government team to build a new business pipeline, deliver market intelligence and support tender responses. Promoted to the commercial division to manage a strategic marketing programme to help acquire new business from the mid-corporate market, including completion of the Miller Heiman sales training programme. - Deliver activity to a £200,000 annual budget.- Raise the profile of ITNET, employing research and profiling to identify sales lead opportunities.- Creation of sales lead generation campaigns, including the organisation and management of networking exhibitions, seminars, round tables and corporate hospitality.- Production of service collateral, including newsletters, brochures and campaign direct mail.