Having spent years helping organisations get the most from technology, to help unlock their business challenges I've seen just how much this can cost. With that, I've seen just how much of this is waste.With 8 years of FinOps experience, I still struggle with the amount of money and more importantly to me, carbon, that's being wasted on poorly maintained cloud environments, poor decision making during cloud transformation programs and little consideration for the impact on the planet. With AI growing every day, I aim to help organisations understand the cost and carbon implications, drive better business value and decision making around what's a good use of cloud/AI.So who am I?I'm the Co-Founder and host of the "What's New in Cloud FinOps" alongside my best friend Frank Contrepois providing over 3 years of free knowledge sharing on world of FinOps. I actively contribute to the FinOps community including the FinOps Foundation Sustainability, Rate Optimisation, Tools & Services and ITAM working groups and special interest groups.I'm a Certified FinOps Training Instructor, Certified Professional, Certified Engineer and Practitioner, as well as certified in each major cloud vendor. I share knowledge openly at local meetups and webinars on the subject.Now I'm lucky enough to be at the forefront of the convergence between FinOps and ITAM, helping organisations get the most from their cloud and software spend by looking at them together not separately. A lot of people are concerned by the term Convergence, but at Synyega it's simple - When FinOps, ITAM and GreenOps are better working together than they are alone. We want to empower all practitioners in this space to have the greatest impact.I also spend part of my time on research, including topics such as advanced rate optimisation strategies, FinOps for the Finance Sector and some of the most comprehensive research in the world on FinOps tooling.Most recently I've become the co-host of SynyegaTV, a channel where we openly share knowledge to support FinOps, GreenOps and ITAM practitioners with my good friend Rich Gibbons.#Sustainability #FinOps #CloudFinancialManagement #SynOps #GreenOps #ManagedServices #digitalsupplychain #SoftwareSourcing #Marketplace #ITManagement #SaaSManagement #SoftwareLicensing #ELP #OLA #SAM #SoftwareAssetManagement #ITOM #ITOperationsManagement #ITSM