Named after our parents, Gemma and Joe, our parents have played a major role in our lives in more ways than one. They purchased a fast food mobile caravan business way back in the 80's selling all sorts of fare. This gave the siblings our first taste of serving good food, and service that always came with a smile. Fast forward to 2011, my brother and I found ourselves living in America chasing completely different careers, Jay in acting and myself in music. The constant travel traversing the U.S. birthed the love of the road for both both of us, and therefore the love of Diners. The Diner really brings home the ethos and essence of what we want to create at Gemma Joe's. Many times during our numerous road trips across the US we were comforted and embraced by an ever present character- The American Diner. It took us in for early morning coffee and breakfast, and was there when we needed a late meal at night. We dreamed there, expressed ourselves, laughed, found respite, and connected with many locals and characters across the US. Gemma Joe's was birthed during these trips and we are forever grateful for the American Road and the American Diner.

“You don't make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.”― Ansel AdamsI love Ansel's quote above.I think with anything in life, it first must start with passion and a drive. A zest for something new, in an ever changing landscape. To me, photography allows me to explore and see the world in a way that I may never have before. It allows me to be more in tune, aware, and observant of my surroundings, and to take in its beauty and richness in a whole new way. It allows me to be creative, and lets me capture my interpretation of the world as I see it. The camera is not only an extension of my eyes, but my imagination. I want to make photos that tell a story.

Recorded on over 20 albums and DVD's

I want to empower today's youth with positive and life changing mentoring, that will allow them to see themselves as amazing, talented and gifted individuals that they are.

Full time member of QUATELA. Recording, touring, writing and performing