Stephen Pocock Email & Phone Number

Melbourne, Australia

• Develop strategy and oversee the implementation and execution of the domestic retail and foodservice programs aimed to increase consumer awareness and trade usage and utilisation of red meat in the Australian domestic.
• Account Management of Coles Supermarkets and Costco Wholesale.
• Project management of the production of trade publications “Beefing & Racking up Your Profits” manuals.
• Management of national trade marketing team. State based staff and communications team.
• Design and implementation of the Australian Butchers’ Guild program.
• Management of trade communication program – Australian Butchers’ Guild website, monthly EDM, Facebook and quarterly trade journal.

Washington DC

Develop strategy and oversee the implementation and execution of the retail and foodservice programs aimed to grow volume and value of Australian beef and lamb sales in the North American market.

Melbourne, Australia

Manage the implementation of national consumer marketing campaigns and the design and implementation of tactical marketing programs in the Victorian & Tasmanian markets.