Stephen Pratt Email & Phone Number

Bournemouth, GB

• Responsible for the planning and delivery of key strategic brand projects for SEA LIFE (the world’s largest aquarium brand), The Dungeons (Europe’s leading historical entertainment brand) and LEGOLAND® Discovery.
• Worked with senior stakeholders, agencies and brand partners to develop and launch innovative new products and attractions into the global marketplace to drive guest visits and revenue.
• Collaborated with tactical marketing… Show more Responsible for the planning and delivery of key strategic brand projects for SEA LIFE (the world’s largest aquarium brand), The Dungeons (Europe’s leading historical.
• Collaborated with tactical marketing teams across the world to plan and produce compelling integrated marketing communication plans.
• A key member of the project team responsible for the successful launch of 5 attractions in Europe, Asia and North America in 2014.
• Created a new visual identity for SEA LIFE that strengthened its positioning as a premium, credible and must-see global visitor attraction brand amongst primary target audience of ABC1 families with children.

• Analysed customer insight and worked with stakeholders to re-define the brand proposition, values, personality and creative look of The Dungeons, then activated the brand across all customer touch points. Planned and.
• Re-launched the Dungeons brand… Show more Analysed customer insight and worked with stakeholders to re-define the brand proposition, values, personality and creative look of The Dungeons, then activated the brand.
• Re-launched the Dungeons brand across 7 European sites on time and on budget by January 2013.
• Successfully project managed the communication launch plans for the new London and Berlin Dungeon attractions opened in March 2013: end of year trading +46% against budget.
• Managed external agencies and media planners to create the integrated ‘Fear is a funny thing’ advertising campaign, that included TV, out-of-home, press, paid search, social, digital and email.
• Launched new Dungeons desktop and mobile websites that achieved primary strategic objectives of increasing acquisition (unique visitors +22% YOY) and sales (revenue +34% YOY).

Responsible for devising and implementing the trade marketing strategy and annual communications plan to deliver budgeted EBITDA for 3 of the UK’s leading resort theme parks: THORPE PARK, LEGOLAND® Windsor and Chessington World of Adventures. This included maximising marketing opportunities through third-party ticket agents, hotels, travel & tour operators.

Working centrally across a range of brands including The London Eye, Madame Tussauds, Alton Towers Resort and Warwick Castle, this role involved working with external agencies to plan, execute and measure ROI of cross-group CRM, direct mail and online marketing activity. Campaigns were targeted at a range of sectors including schools, organised groups.

Media Production Degree

A-Levels

Gsce'S