Stephen Webb Email & Phone Number

New York, Ny, Us

New York, New York, United States

SMALLS CAT FOOD, Interim SVP of Retail. Architected the first retail go-to-market strategy for the emerging market leader in human-grade, fresh food for cats. Series B stage $30M+ raised with $35million+ DTC revenue run rate, growing double digits. - Spearheaded retail entry / go-to-market strategy, conducted category analysis, competitive assessment, packaging redesign, claims testing and in-store prototyping to effectively position the brand for selling on retail shelves.- Built the first retail operations P&L, including pricing and promotional strategy across SKUs.- Initiated distributor relationships and established a framework for sales team hiring.MODERN FERTILITY, Packaging Strategy and Optimization. Developed retail packaging strategy for the reproductive health company (acquired by RO for $225M+). - Delivered strategic positioning, claims, and packaging design recommendations to improve brick-and-mortar sales performance; guidance informed by category research and performance data.- New packaging design doubled product velocity at Walmart and helped secure multiple SKU listings at Target.SHARK NINJA, New Product Packaging Strategy and Design. Consulted with marketing director on the development of packaging strategy, design and claims for Shark’s entry into the carpet cleaner category.

Responsible for innovation on the flagship toothpaste, Colgate Total. -Concept Development-Agile Testing-P&L creation-Packaging structure / packaging graphics -Large Cross-functional Team LeadershipCOLGATE PLAQUE PRO-RELEASE: Best in class testing results; expected to deliver $40 Million in year one sales with 50% incrementality

As the head of MTBs in North America I created the 3-year commercial growth strategy that resulted in Colgate’s highest ever market share in MTBs and #1 share position in North America. Grew sales 5% to $450 Million in a declining category while also improving business profitability. Results archived by:- Portfolio optimization through robust quantitative and qualitative review - Developing category & retailer growth strategies complete with retailer specific innovation (Walmart, Target, Costco, Sam's Club, BJs, Dollar Tree, Dollar General)- Revenue growth management (RGM) strategy workshops and execution by retail channel- P&L and supply chain management (including over coming COVID manufacturing and transportation challenges) - Multi-channel digital marketing to support launch of Colgate Keep- e-commerce and search optimizations including retail media. - Multiple direct reports

Manhattan, New York

North American Marketing lead for Under Arm Protection (UAP) brands: Speed Stick and Lady Speed Stick. Responsible for: strategic vision for the portfolio, developing innovation based on consumer & market insights, P&L and overall being a 5P champion to maximize trade support. $185MM product portfolio across US and Canada.

Manhattan, New York

Global lead on Colgate's toothbrush packaging responsible for packaging strategy, structure and graphics. Redesigned the entire global portfolio of brushes (250+ SKUs, $1.7B Global Revenue) to improve brand visibility, create easier shopper navigation and grow category conversion (sales).

Manhattan, New York

- Led marketing, product innovation, and partnership initiatives for $700M portion of Global TB org. - Designed and executed immersive research plan to identify unmet market opportunities and inform product concepts; tactics included in-home visits, shop-alongs, and focus groups.- Led cross functional team to design, prototype and launch a new category of manual toothbrushes with ultra slim tips for NA, EU and AEA. This innovation drove $100M of sales in first 36 months and continues to be a top growth driver globally. - Developed 2 IPSOS best in class TV ads with Hong Kong-based Y&R agency.- Head of kids global oral care licensing business across all global divisions ($500 million sales) setting strategy, owning licensor relationships including contract negotiations with Disney, NBC, Nickelodeon, Mattel, and Warner Brothers; saved $2M+ annually through reduced royalties while still driving top-line growth.- Personally recognized as NBC Universal’s partner of the year in health and beauty

Toronto

- Oversaw Colgate Canada’s cosmetic oral care business ($100MM in annual sales)- Launched Optic White Whitening toothpaste in Canada, achieving 4.2% dollar share of entire Toothpaste Category with 10% Household trial, 35% repeat purchase, and 65% incremental revenue in first year of launch. - Originated TV, print, digital, media sponsorships (Bachelor Canada) and shopper marketing creative to support top line growth

Toronto, Canada Area

Managed two brands across three categories ($80MM in annual sales) - Delivered 6% net sales growth on portfolio within categories that were declining - Built the national re-pricing strategy for liquid hand soap and bar soap categories; drove increased profitability via price increases and product downsizing.- Achieved all-time high body wash shares and net sales for the company (+15%) through:- Irish Spring master brand launch with TV, digital, sampling, shopper marketing- Launching the Softsoap Body Butter sub-brand making Softsoap the fastest growing female body wash brand in Canada (+17%) and overtaking Olay as the #2 female body wash brand- Monthly business reviews to Canadian President and yearly review to N.A. CEO

Toronto, Canada Area

Led the complete Canadian re-launch of the Fanta Brand including 3 year strategy, brand planning, formulation development (3 flavours), bottle development, packaging artwork and IMC strategy. Reporting to VP of Marketing (in absence of Sr. BM).Launch was managed through a combination of presentations to Sr. Management within a Stages and Gates process and chairing a cross functional team comprising of R&D, science & regulatory, packaging development, sales, operations, food scientistsTraining: Coca-Cola University Marketing DNA training courses completed: Brand Growth Strategy, Interactive Marketing Strategy, Core Creative Idea Development, IMC Connection Planning

Toronto, Canada Area

Reported to Group Director of Marketing in absence of BM. Responsible for Dasani and Powerade Brands.Repositioned the Powerade brand from ‘alternative sports’ to a more credible sports drink by leveraging the Olympics which includes the “Official Sports Drink of the Olympic Games” declaration, Olympic Rings and NHL superstar / Olympic athlete Jarome Iginla endorsement. Activation at the 2010 Winter Olympic Games in Vancouver. Launched the companies first product in the vitamin enhanced water category with DASANI ESSENTIALS and led creative development for Canada OOH campaign.

Toronto, Canada Area

Toronto

Bachelor Of Business Administration - Bba, Marketing, Co-Op

Activities and Societies: WLU Ambassador (paid position), Frosh Leader, Advancing Canadian Entrepreneurship Member, Legal Resources

Academic Exchange

School of Economics & received special permission to enroll in Masters of Law Courses