Stephen Webb Email & Phone Number

New York, NY, US

New York, New York, United States

SMALLS CAT FOOD, Interim SVP of Retail. Architected the first retail go-to-market strategy for the emerging market leader in human-grade, fresh food for cats. Series B stage $30M+ raised with $35million+ DTC revenue run rate, growing double digits. - Spearheaded retail entry / go-to-market strategy, conducted category analysis, competitive assessment.

Responsible for innovation on the flagship toothpaste, Colgate Total. -Concept Development-Agile Testing-P&L creation-Packaging structure / packaging graphics -Large Cross-functional Team LeadershipCOLGATE PLAQUE PRO-RELEASE: Best in class testing results; expected to deliver $40 Million in year one sales with 50% incrementality

As the head of MTBs in North America I created the 3-year commercial growth strategy that resulted in Colgate’s highest ever market share in MTBs and #1 share position in North America. Grew sales 5% to $450 Million in a declining category while also improving business profitability. Results archived by:- Portfolio optimization through robust quantitative.

Manhattan, New York

North American Marketing lead for Under Arm Protection (UAP) brands: Speed Stick and Lady Speed Stick. Responsible for: strategic vision for the portfolio, developing innovation based on consumer & market insights, P&L and overall being a 5P champion to maximize trade support. $185MM product portfolio across US and Canada.

Manhattan, New York

Global lead on Colgate's toothbrush packaging responsible for packaging strategy, structure and graphics. Redesigned the entire global portfolio of brushes (250+ SKUs, $1.7B Global Revenue) to improve brand visibility, create easier shopper navigation and grow category conversion (sales).

Manhattan, New York

- Led marketing, product innovation, and partnership initiatives for $700M portion of Global TB org. - Designed and executed immersive research plan to identify unmet market opportunities and inform product concepts; tactics included in-home visits, shop-alongs, and focus groups.- Led cross functional team to design, prototype and launch a new category of.

Toronto

- Oversaw Colgate Canada’s cosmetic oral care business ($100MM in annual sales)- Launched Optic White Whitening toothpaste in Canada, achieving 4.2% dollar share of entire Toothpaste Category with 10% Household trial, 35% repeat purchase, and 65% incremental revenue in first year of launch. - Originated TV, print, digital, media sponsorships (Bachelor.

Toronto, Canada Area

Managed two brands across three categories ($80MM in annual sales) - Delivered 6% net sales growth on portfolio within categories that were declining - Built the national re-pricing strategy for liquid hand soap and bar soap categories; drove increased profitability via price increases and product downsizing.- Achieved all-time high body wash shares and.

Toronto, Canada Area

Led the complete Canadian re-launch of the Fanta Brand including 3 year strategy, brand planning, formulation development (3 flavours), bottle development, packaging artwork and IMC strategy. Reporting to VP of Marketing (in absence of Sr. BM).Launch was managed through a combination of presentations to Sr. Management within a Stages and Gates process and.

Toronto, Canada Area

Reported to Group Director of Marketing in absence of BM. Responsible for Dasani and Powerade Brands.Repositioned the Powerade brand from ‘alternative sports’ to a more credible sports drink by leveraging the Olympics which includes the “Official Sports Drink of the Olympic Games” declaration, Olympic Rings and NHL superstar / Olympic athlete Jarome Iginla.

Toronto, Canada Area

Toronto

Bachelor Of Business Administration - Bba, Marketing, Co-Op

Activities and Societies: WLU Ambassador (paid position), Frosh Leader, Advancing Canadian Entrepreneurship Member, Legal Resources

Academic Exchange

School of Economics & received special permission to enroll in Masters of Law Courses