Stephen Reeds Email & Phone Number

England, United Kingdom

Wysall, Nottinghamshire

• Fulfilled life-long dream of building own brand, a luxury lifestyle clothing brand, all made in Great Britain.• Successfully raised over six figures of business investment. • Designed products and established British manufacturing partners across multiple products and fabric bases. • Engaged with over 30 UK manufacturers to turn raw materials into fabric, and then fabric into finished products.• Built and managed ecommerce website via Shopify, including EPOS system linked with Zero accounting software. • Oversaw search engine optimisation strategy for website and carried out all on-page SEO activity, reaching and maintaining page one in Google SERPs for several target keywords.• Operated company social media across Facebook, Instagram, Twitter, LinkedIn and TikTok in order to build brand equity, drive sales and evangelise existing customers.• Managed company email marketing, CRM and email automations via Omnisend (including doing the copywriting), driving high levels of repeat customers.• Successfully built an aspirational brand, with a strong reputation and exhibited across multiple major UK events, including The Game Fair and Burghley Horse Trials.• Designed award winning retail spaces for events, winning Best Stand at the Royal County of Berkshire Show 2017 and Best Stand at Blenheim Palace Horse Trials 2016.• Engaged with and managed multiple agencies and freelancers to handle performance marketing (paid search and paid social), web development and PR activity.• Awarded Best Contemporary Mens and Womens Clothing Retailer at SME News, UK Enterprise Awards 2022 and Most Contemporary British-made Luxury Clothing Brand at the Lux Life Awards 2022.

Nottingham, United Kingdom

• Developed sales within world export markets through account management, market analysis and strategy development.• Developed relationships with existing distributors and select new distribution partners.• Present the company's fabric collections and provide sales training to overseas agents/distributors, their sales staff and their customers.• Visit overseas clients together with the local rep, introduce them to the company and its collections, sell the benefits and address any client concerns.• During overseas visits assess the local market, highlighted any strengths or weaknesses and identify opportunities and threats to sales, marketing and product development. • Developed the ‘prestige’ image of the company and its six brands.

Leicester, United Kingdom

• Company Director with all responsibilities.• Reposition Wolsey into an aspirational brand.• Built a profitable company through retail, wholesale and digital channels even through times repositioning brands and completely changing distribution.• Built a direct marketing channel B2C & B2B. B2C from scratch to a £0.75m turnover in 18 months. Previously set up a classic mail order channel with website from scratch turning over approx. £0.9m.• Managed 75 concessions & 5 stores. Over £2.5m turnover with an average 5% increase most years.• Relaunched Morley brand into very commercial business. In third season expecting to turnover £4m.• Creation and implementation of the global marketing strategy for two menswear brands (Morley and Wolsey) with an aim to increase brand awareness and profits.• Setting the annual Marketing Budget (total projected spend of £1m) and responsible for the control of the day-to-day Marketing Spend.• Management of all brand’s global PR agencies (UK, Scandinavia and USA) to ensure that all activity is on time, on brand and within budget (management of £300k annual PR budget). • Managing the development and implementation of the seasonal promotional strategy by working closely with the Retail Manager and Head of Ecommerce to co-ordinate wholesale marketing, retail marketing and online marketing to ensure brand consistency across all channels of distribution across both brands. • Management of two departments, marketing with a marketing manager, three in-house Graphic Designers, E- Commerce Manager, Digital Marketing Consultant, Marketing Assistant. Retail team of fifty eight people in head office and stores.• Working closely with the UK and International Sales Teams on distribution strategy and making sure they had the tools to grow the business.

Brentford, Middlesex

• Recreated the Tie Rack brand• Improved sales performance and hit profit targets most years.• Created, directed and executed all marketing activities• Reposition the brand with new products, customers and marketing incentives. Changed from only selling ties to introducing many new products, so when I left Ties was less than 20% of turnover.• Create and manage budget £ 2 million• Executed in 26 countries in 350 stores -Department of 11 employees• Introduced new brands & stores.• Launch website and direct marketing catalogue.

Boston, Massachusetts

• Directed and designed from start to finish Reebok global retail identity.• Strategically planned.• Created and implemented budget.• Delivered on time and on budget.• Managed :- The strategic role of design leader for retail globally.- Major retail and product launch execution.- Manufacture and distribution of all POP materials worldwide.- Department of 10 staff and global liaison with 72 local market managers.- Budget for the manufacture of fixturing and POP production at different global locations of approximately $ 35 million annually.- Sourced and developed the Reebok Virtual Recreation unit, which revolutionises the way consumers experienced Reebok. From Design, contract negotiation, sourcing, testing, mass production, global shipping. Budget: Manufacturing $ 18 million, development $ 2 million.

Northampton, United Kingdom

• Developed the Original Levi Store brand for Europe in line with Levi’s brand values by producing brand plans and strategies including advertising, PR and all POP materials and sales promotions.• Active member of product design team.

Education record

Education record

Education record