After the successful transformation of the Skillsoft Marketing business in EMEA, I was offered the task of delivering the same for the Skillsoft subsidiary, SumTotal Systems LLC, as part of the corporate HQ teamThe opportunity was to build a dedicated go-to-market engine for the SumTotal business to cover Digital Campaign Management, social media, Public Relations, Analyst Relations, and Business Development to support the EMEA, the US and India, plus EMEA tactical and Global Events execution.

Reporting to the Skillsoft Chief Marketing Officer, I led the EMEA marketing transformation for the EMEA business unit to deliver success in the UK, France, Nordics and Germany for both the Skillsoft and SumTotal brands.The task included researching, planning and implementing a unique blend of demand-generation activities. The main organisational objective achieved was to transition the EMEA marketing organisation from pure lead delivery to a performance marketing focus.

Developed and implemented marketing plans, established marketing and sales objectives, and prepared company-wide sales forecasts. Managed all budget and ROI reporting activities. Delivered a start-up blend of outbound campaigns, events and used third parties to acquire qualified appointments. Assured adherence to brand strategies by supervising all brand activities. Supervised milestone events with analysts, including collaboration activity and nomination programs, including Gartner's “Cool Vendor” program. Built and coordinated an investor relations program with the CEO and CFO. Directed communications roadmap for both RNS and trade. Prepared bi-monthly board reports and presented them to the board.

Streamlined the process for demand creation for non-French speaking regions using a mix of digital and traditional methodologies delivering 332 new EMEA prospects in September vs a run rate of less than 10 per month.Formulated inbound marketing corporate strategy using HubSpot (methodology, content production strategy, workflow definition, internal promoter, and trainer of the concepts. Developed English content for all platforms (weekly posts, videos, briefings, white papers). Built numerous engagement programs, including events (meetings and WebEx) and product presentations. Communicated with direct and indirect channels to promote the product (arguments, sales tools, competitive analysis). Rebuilding the web platform, including SEO planning and optimisation.

Rendered expert-level expertise in managing international market positioning, corporate messaging, and value proposition.Conducted International market research by coordinating with Edelman Research. Spearheaded International marketing team to achieve targeted goals. Drove awareness of the local footprint to target corporate base. Defined and implemented UK strategic and operating plans to ensure success. Served as a member of the local management board. Secured EMEA press tour, building relationships with Bloomberg and Reuters at a Pan-European level to drive brand awareness.

My business operates in three distinct areas, Consulting Services to London based investment house, Retailer of Consumer Electronics and Marketing Program Management for SME clients.WeSellAnyTek was initially created to fulfil an opportunity to purchase grade c audio docks, accessories and soundbars. Warehousing, logistics and workshop facilities are operational in Sheffield where the best engineers were found. Building a repeat base of 1,200 customers was the achieved goal in the first year of trading.The main functional objective for the business from day one was to deliver quality re-engineered products, shipping all orders same day, build a returning customer base and to maintain a strong online reputation. Ninety eight per cent of all orders are picked and shipped the same day, delivered to the customer the following day via a tracked and email courier service. With order information captured via our accounts system, a regular touch programme was created which drove regular repeat orders from existing customers via the website.The business also delivers a range of Marketing services including the creation and emailing of product offers on behalf of customers, the building of a bespoke channel resource web portal which included the development and delivery of the content for the Ferrari audio brand and assistance with a brand launch activities at CES Las Vegas in 2012 & 2013. Using a team of contract developers, a bespoke web-based channel incentive program was developed to build share in the retail sector.

Integralis is a leading global information security company. Since 1988, Integralis has distinguished itself as a leading global information security specialist and is one of the few ISO 27001-certified companies in the information security industry. They provide risk and compliance solutions as well as the highest possible level of service to customers from a global network of regional offices. Services cover the complete information security lifecycle from initial assessment through policy planning, deployment and 24/7 management and support.In my role as UK Marketing Director, I had full responsibility for marketing, strategic planning and UK marketing communications using an appointed public relations agency.Organise and implement client engagements including:• Planning a continual series of corporate customer events including exclusive venues, Brawn GP Centre in Brackley and Henley Regatta.• Client satisfaction surveys• Major client development activities covering the UK.• Lead generation activity using a variety elements including managing core marketing databases, e-mail lists, etc.• Oversee e-marketing efforts including supervision of web site data capture, updates, maintenance and visitor reporting.• Managing the production of marketing materials, including collateral and bespoke campaign materials which included copywriting.Manage corporate communications activities:• Planning of the communications strategy for the acquisition of Integralis Group AG by NTT Communications.• External communications using a mix of tools including an in-house created magazine called Password.• Regular internal communications.• Public relations efforts including thought leadership programme for the UK.• Co-ordinate local and global joint technology partner releases.

The role of Group Marketing Co-ordinator was created by the COO to synchronise the marketing function across seven regions. Key functions of this role included: • Working with each country sales organisations to unify the identity of the Integralis brand. Working with differing cultures, the role encompassed all of the classical development challenges of building a unified identity i.e. building a globally accepted set of brand and planning guidelines as well as synchronising all outward facing materials including sales collateral, white paper material, sales quotes created on SAP, the online customer support interface created in Great Plains and Touchpaper.• Another key function of the role was to migrate nine diverse internal information systems from a variety of locations into a unified SharePoint platform. From planning with nominated country leaders to hiring the resource to deliver the project took nine months.• Delivery of the new Integralis website which included working with the country representatives to deliver an internally managed website with a single identity. The core project was to create nine individual sites in seven languages with a total rewrite of the content. Several workshops were organised at global meetings to manage and to help create the required messaging from each country, then content was developed and shared remotely on bi-weekly conference calls. Once complete all sites were developed and rolled out by my team and myself. Site content increased from 42 to 145 pages of new content

Commercial Messaging Ltd was setup to take advantage of the ever-increasing demand to reach consumers wherever they are through an in-house developed mobile messaging platform called MessageMore.My role was to build the account base which included a number of London based agencies, house accounts and direct customers including Renault UK, TenPin, ESPN, BMI plus other consumer brands.

My role was to develop a range of software tools to add incremental revenue to a range of hardware platforms. The challenge was to review the internal portfolio and introduce OEM products where gaps were found. Working closely with the customer facing consultants, including channel partners, a £1.1m per quarter run rate business was delivered in the second year of formation from a standing start.

With full ownership of the P&L for the Server product business and working within a global matrix team, I managed both the internal and NCR OEM Server businesses. After successfully managing a twenty one percent growth in the EMEA Server business whilst maintaining the highest retained margin within any product group, I was promoted and offered the Notebook portfolio with added a further $59m to my revenue target. After unifying the range with the global product family and reducing obsolescence, Gateway became the number six supplier of Notebooks in the EMEA region from number ten.

My role was to support a business unit delivering £98m revenue. Managing a promotion budget of just under £1m, my team of six delivered channel programs from the central product business through countries to partners across the region. I won an internal achievement award for the delivery of new business and over achievement of personal objectives.