Leader and nurturer of Discovery CEEMEA’s award-winning in-house creative agency spread across 8 international hubs. Set the strategy and the creative vision for the group, establishing goals and objectives. Lead the execution of pan-CEEMEA branding, promotion, advertising and integrated cross-platform campaigns, including managing relationships across functions and geographies to ensure the relevance and integrity of activities and messaging. Managed 21 brands across 112 countries, 35 heads + freelancers and agencies• Influential member of the central management team responsible for portfolio development, editorial and marketing strategy, new products, digital development and commercial sales support.• Lead the pan CEEMEA brand refreshes of Discovery Channel, TLC, Discovery Science, Investigation Discovery and Animal Planet.• Oversaw the successful launch of several new regional channel brands: DKids, DLife, DMax and Discovery Family pay TV, and Quest Arabia FTA in the Middle East. TLC FTA in Turkey. Conceived the new Media Alliance corporate identity in Russia. • Devised, wrote and directed the multi-award winning Don’t Stop Wondering Discovery Channel multimedia brand campaign, delivering record results and significant commercial partnerships in several territories.• Consultant to regional channel teams on local brand launches/projects.• Helped secure numerous critical affiliate renegotiation deals (e.g. Sky Deutschland, UPC, Rostelecom) and ad deals (e.g. Ford, MTS, Grolsch) with best-in-class events and presentations.• Managed various restructures and process changes.

Collaborated with central and regional channel and commercial teams to set and execute an integrated marketing and creative strategy to drive growth across the CEEMEA division.Managed 10 brands across 105 countries, 20 heads + freelancers and agencies.• Transformed a regionally-dispersed mix of on air promo teams into a joined-up award-winning creative services group, including setting up production and recruiting a 7-strong creative team in Moscow. • Generated/shared/aligned ideas and assets, drove production values and fostered sound brand guardianship and best practices through quarterly Marcomms workshops, and regular creative inspiration and on air review sessions.• Created the identity for the new DTX channel brand in-house, launching it across CEEMEA and helping achieve aggressive affiliate sales targets.• Rolled out Discovery Channel, Animal Planet and Investigation Discovery brand refreshes across CEEMEA.

Led an integrated creative strategy across on air, marketing and PR to ensure the most engaging and relevant local expression of our brands for audiences/affiliates/advertisers. Managed 3 brands across 90+ countries, 4 heads + freelancers and agencies.• Launched and localised the TLC brand pan-regionally, quickly establishing it as the number one international lifestyle channel in Russia and South Africa.• Achieved unprecedented audience engagement, PR coverage and sponsorship deals on Discovery Channel in key markets with a series of campaigns built around the imaginative use of popular local celebrities.

Delivered compelling creative solutions to support all areas of an aggressively-expanding new business. Managed 2 brands across 50+ countries, 4 heads + freelancers and agencies.• Built a multi-disciplinary, award-winning creative department from scratch, sourcing and nurturing top talent. • Worked closely with the Ad Sales Director to develop a thriving brand partnership business - recognised as the best in EMEA by the MD, EMEA - proactively conceiving, pitching and executing lucrative BP campaigns.

Commissioned to create a series of themed short-form content pieces for the ESPN Classic Italian channel. Created on air campaigns and branding for the UK and international channels.

Created brand identities, on air promos and presentation reels for ITV’s digital channels.

Created on air promo campaigns, branding elements, title sequences and show inserts for premium sports including La Liga, NBA, NFL, NHL, Olympic Games, PGA Tour and Tennis Master Series for the Orbit ESPN sports channel.