Founder
CurrentStrategic Growth: Developed and executed strategies to elevate Fetch The Sun from a local favorite to a globally recognized brand.-Led the ground up development and implementation of an e-commerce platform, enabling Fetch The Sun to reach customers in all 50 states and 12 countries.-Integrated into Amazon's selling platforms in the U.S., Canada, and Mexico.-Expanded sales reach through wholesale distribution, both domestically and internationally.-Employed content marketing strategies, including podcasts, articles, and SEO optimization, to enhance organic visibility; positioned the brand as an industry leader & trusted expert.-Launched social media campaigns across various platforms to reach new markets.-Implemented targeted online advertising campaigns using platforms like Google & Amazon and social media advertising.-Brand and products nationally featured in Redfin/Rent.com, Modern Dog Magazine, Medium, New York Lifestyles, and many more; voted 4th best sustainable pet clothing brand (globally) by Green Matters.Supply Chain & Program Management: Led the creation and launch of 13 apparel collections designed for women, men, toddlers, youth, and dogs.-Led the manufacturing process for all clothing collections, encompassing technical design, order quantity management, logistics coordination, photoshoot planning, advertising development, marketing strategies, and sales execution.-Established two supply chains from Bangladesh and China, partnering exclusively with humane factories; grew capability to manufacture 300,000 units monthly.Supporting Worthwhile Causes: Developed and implemented an impactful Animal Shelter Donation Partner Program. -Through product sales, donated over $10,000 to shelters across the United States and Baja Mexico.-Donated over $7,500 in products to other community organizations and disaster relief efforts.