Stephen Schuler Email & Phone Number

Geneva, Geneva, Ch

Orlando, Florida, Us

 Media relations: official company spokesperson for corporate brand, strengthening relationships with top-tier business, trade and consumer media to build brand recognition, shareholder value, and consumer consideration COVID response: created and managed cross-channel messaging strategy for updated safety protocols, park reopenings and hiring, to drive attendance from pandemic closures to full capacity at 12 parks across country Reputation management: built robust editorial calendar of rescue, animal care, research and conservation stories to generate positive media stories and stakeholder messaging, counteracting impact of activists and detractors Executive management: managed communication strategy for appointments of new CEO and CFO, including in-depth media training and first public interviews with national business media  Crisis communications: led media response strategy and public statements around labor issues, animal deaths, ride malfunctions, leadership transitions and high-profile negative attacks

Dania Beach, Fl, Us

• Media relations: built close relationships with regional/national travel/transportation reporters to drive positive Spirit stories; dramatically reduced negative stories through real-time media and customer intervention• Executive management: oversaw two high-profile CEO transitions; built executive team presence through media/emergency response training, public speaking engagements and internal/external communications • Destination promotion: managed relationships with travel partners, convention bureaus, airports and government officials; launched 25 new destinations across the U.S., Caribbean and Latin America• Crisis communications: led Spirit crisis and emergency response communications strategy through public labor disputes, hurricanes, pandemics and aviation accidents• Influencer/social media – created influencer program to develop compelling content/coverage, driving improved brand education and sales; launched Facebook/Instagram in 2017 to amplify positive sentiment/engagement• Brand evangelist: served as lead spokesperson and brand promoter, evolved Spirit brand from “America’s Most Hated Airline” to CAPA’s Low Cost Carrier of the Year, ATW Value Airline of the Year and APEX Four Star Airline, leading to dramatic improvements in NPS scores and Guest satisfaction• Corporate social responsibility – developed and promoted company’s Foundation and CSR engagement activities and donations to leverage positive media coverage and amplify commitments to communities• Team management: recruited, developed and built Spirit’s communication team, quadrupling the size of the team over five years; focused on building collaboration across channels for better efficiency/brand alignment

Dania Beach, Fl, Us

Dania Beach, Fl, Us

Responsible for sharing the Spirit Airlines story and mission to bring ultra-low cost flying to the Americas and enable a new generation of air travel.• Coordinate media interviews, speaking engagements and news conferences • Serve as company spokesperson and share Spirit story and priorities externally• Develop editorial calendar and thought leadership content for executive promotion• Execute crisis and emergency response strategies to maintain positive brand image

New York, Ny, Us

- Develop story ideas and organize pertinent information for news coverage- Interview, write and produce news pieces for broadcast and digital platforms- Share stories and generate interest on-air, online and via social media channels

Boston, Massachusetts, Us

Racepoint Global - Integrated media agency, specializing in both b2b and b2c clientele in high-tech and healthcare Senior Media Strategist Boston, MA 10/2013 – Present - Strategically plan and execute innovative and comprehensive public relations programs, including:o Detroit: America’s Emerging Market – changed national perception from bankruptcy to emerging tech hub, including TIME Magazine cover and feature reversing previous editorial opiniono Droplet Robotics Launch – launched Silicon Valley robotics startup, securing features in the Wall Street Journal, The New York Times, USA TODAY, TechCrunch, Mashable, Huffington Post, Popular Science- Strategically plan and execute innovative and comprehensive public relations programs- Work closely with senior executives to manage team members and oversee day-to-day operations- Develop and create quality written, visual and digital press materials - Maintain and foster established relationships with media contacts in various verticals and mediums- Propose business development ideas and create new business pitches- Craft issues response, thought leadership and strategic PR plans for clients based on industry trends

San Diego, California, Us

- Establish and maintain effective relationships with media contacts and clients - Secure press coverage and opportunities in radio, TV, print and online- Pitch unique story ideas, craft creative campaigns and utilize social media for cross-promotion- Set up media tours and facilitate publicity opportunities for clients and the press- Manage public relations staff and interns, report to senior management team

East Providence, Ri, Us

WPRI/WNAC - Providence/New Bedford- Shoot, write and edit daily news pieces under tight deadlines- Develop and maintain contacts to pitch news stories- Cover breaking stories on scene and deliver the developing news as it’s happening- Anchor and host various shows, including newscasts and lifestyle/entertainment programs

New York, Ny, Us

WMUR - Manchester, NH- Organized and pursued potential news tips, events and stories- Assigned reporters and photographers daily work- Planned and executed special political coverage for the NH primary