Creative Director
Costa Mesa, Ca, Us
• Achieved yearly revenue goals set by management and controlled departmental costs.• Built and managed a high-performance design department to deliver innovative and engaging email creative to a wide range of clients.• Coordinated with sales team to assist and participate in new business pitches, RFP responses and prospect/lead generation.• Developed and maintained working relationships with account teams to educate them on new creative techniques and technologies.• Advertised the creative team by speaking at industry events, webinars and client training sessions regarding industry best practices and the future of the interactive medium.Results:• Increased creative billings to become profitable within the first year of the departments inception (2003). Achieved financial growth averaging 40% YOY, with revenues exceeding $8MM in 2010.• Grew the creative department from 1 member, to 30 interactive design professionals located in New York, Los Angeles, San Francisco and Costa Rica.• Achieved 97% client retention/satisfaction and worked closely with sales team to post a 2:1 pitch/win ratio across new business opportunities where creative played a part. Clients included Radio Shack, Delta Airlines, DirecTV, Disney, Electronic Arts, ABC.com, Nieman Marcus, Bloomingdales, Estee Lauder, AT&T, Oppenheimer Funds, Bass Pro Shops, Benadryl, Hilton and Carnival Cruise Lines among others.• Drafted and published over 30 blog posts, white papers and case studies on topics ranging from mobile design and social integration, to optimizing HTML for proper rendering across the major email clients. Several of my articles, and an interview, were published in DMNews and other trade publications.• Presented at industry events, on-site client training sessions and webinars to audiences averaging 150+ attendees regarding interactive design, and how to optimize various types of creative for email, social and mobile applications.