Stephen Shipman Email & Phone Number

Los Angeles, Ca, Us

Managing Ecommerce paid campaigns and SEO for Godzilla.com and iiZO.shop

Pasadena, California, Us

Responsible for all marketing channels for Marketplaces, CPOOutlets.com, TylerTool.com, and CPOPowerTools.com which include all Email, Paid Search, Affiliate, Display, Paid Social, SMS, and SEO to drive qualified user traffic with a positive ROI. I managed the strategy and execution around site traffic, promotions, sales, and customer growth. My team and I were responsible for full funnel marketing activities and optimizations to improve traffic, revenue, CAC and CLV. My team consisted of an Email Lead, Paid Channels Lead, and Creative Services Lead.● Manage performance marketing budget and strategy to drive efficient and cost-effective traffic and revenue for sites and marketplaces.● Develop and coach team members to grow and own their channels and portion of the business● Launched segmentation strategy for Email and SEM based on user data and personas driving positive KPI’s in engagement and revenue● Developed content and strategy for all channels including Google PMAX, Paid Social, Organic Social● Launched TikTok and created organic content via in house and outsourced resources● Leveraged Brightedge, Search Console, and Google Adwords planning tool to target areas of opportunity for increasing keyword ranking and traffic for existing and newpages● Optimized and adjusted budgets so that we could have a dedicated resource to SEOcontent creation for the commerce pages● Manage performance marketing budget and strategy to drive efficient and cost-effectivetraffic and revenue for sites and marketplaces.

Costa Mesa, California, Us

Responsible for the performance marketing channels which include all Email, Paid Search, Affiliate, Display, Paid Social, and SEO to drive brand experience with a positive ROI. Managed and improved the creative content creation workflow to get on brand creative and relevant messages for all the marketing channels. I drove the Omni Channel Marketing strategy by developing tactics to better message and engage our customers looking to shop both online andat our retail stores. Along with this I managed our performance marketing and emails vendors along with the Email Marketing Manager and Ecom Marketing Coordinator.● Developed team members and provide strategic direction and KPIs.● Created an internal SEO taskforce to address the needs of the channel for both contentand technical requests and improvements● Partnered with Merchants to create seasonal channel specific stories and creativedriving both brand storytelling and site revenue.● Managed multi-million dollar marketing budget driving traffic and revenue increases YoYwhile maintaining a strong ROI.● Developed strategy leveraging segmentation for marketing channels which have drivenpositive growth in engagement and ROI YoY.● Launched and grew Paid Social as a channel for E-Commerce performance marketing● Identified opportunities for enhanced content pages, site merchandising optimizations,page tracking, and automation strategies based on demand and needs for the brand.● Project managed strategy and technical requests to migrate all email communicationinto one ESP platform.● Drove Omni strategy for all paid and owned marketing channels.● Partnered with cross functional to provide best practices and optimizations all sitecontent, UI/UX improvements, and site merchandising.

Irvine, California, Us

Developed and executed SEO,Email, Organic Social, and content creation strategies for the brands ASICS, ASICS Tiger and Onitsuka Tiger. Utilized analytics tools within Google and the email service Bronto for A/B testing to optimize both content and commerce pages. The brands Onitsuka Tiger and ASICS Tiger ecom sites were launched during my time. Successfully grew social followership and engagement, site content, site traffic, conversions, and email sign up. Advised the global team and regions on best practices, strategies, and technologies around SEO, Content Creation, and Social channels.● Aligned product and content calendars with email, social media, and site updates.● Grew the email list by over double within a year through organic social media strategies,optimizing site experience for capture, along with sponsored events activations.● Grew ASICSTIGER.com and ONITSUKATIGER.com traffic exponentially through contentstrategies and tactics● Developed social media strategy for Onitsuka Tiger and ASICS Tiger brands that droveengagement and followership on ASICS Tiger Instagram account by +500%● Owned content calendar and execution for all organic social channels.● Worked directly with Google, Meta, Twitter, and Pintrest for best practices to integratestrategies on a global and regional level.

Co-owner and founder of Cape and Cowl Collectibles LLC. Built and developed sales and marketing strategy for webs sales, conventions, and brick and mortar store location. I utilized my abilities with Wordpress, Photoshop, and Dreamweaver to build a custom E-Commerce site (www.CapeandCowlCollectibles.com) and implemented a strategic web marketing plan to increase site traffic and sales, as well as promoting the business through social media.Key accomplishments• Developed and built from the ground up a fully functional E-Commerce website • Utilize Google Analytics, Adwords, and Merchant Center to drive site traffic• Created, developed, and managed social media channels: utilizing Facebook, Instagram, and relevant industry forums• Developed business plan and raised funding to expand inventory and the ability to open a brick and mortar store• Execute effective marketing and sales strategies for various industry conventions, dealing with the core demographic directly and building a growing, loyal customer base.

Manage and oversee the Jack’s Surfboards E-Commerce site. This included all of my previous duties as the Marketing Manager, as well as the customer service, site content, site development, shipping fulfillment, inventory management, and sales monitoring responsibilities. During my time with Jack’s I helped to develop a new e-commerce platform that is both user and SEO friendly, and which resulted in increased sales and traffic, year over year. E-Commerce Manager, Nov 2009 – June 2012Key accomplishments• Managed development 2.0 version of www.JacksSurfboards.com, with improvements in SEO, site navigation, social media integration, and product pages• Managed development of the new Garage Skate Shop E-commerce site• Implemented Abandon Cart Marketing program that contributed to over 10% of gross sales • Increased year over year sales in both number of orders and total dollar sales• Interfaced with Transworld Surf to create direct linking from their online buyers guide to Jack’s Surfboards product detail pages• Utilize Google shopping data feeds• Increased social media presence through site integration and content, and day to day management• Managed implementation of EDI and VIA feeds with several key vendors, e.g. Billabong, Quiksilver, and Volcom• Increased Google paid search performance E-Commerce Marketing Manager, June 2008 – Nov 2009Key accomplishments• Contribute to the development of a new E-commerce site that is both user and SEO friendly• Grow email list and develop email marketing campaigns• Utilize social media to drive site traffic through facebook, twitter, myspace, blogs, and relevant industry forums • Implemented Google analytics to monitor and analyze site traffic• Develop and maintain affiliate marketing program• Implemented, develop, and analyze Google Adword campaigns • Worked with blogs and forums to promote sales and products

HIC Suncare Marketing/Team Manager, K2 Suncare Marketing/Team ManagerManage surf team and utilize them for marketing and sales efforts resulting in increased brand recognition. Schedule ads and art direction for surf media. Plan and coordinate contest and event sponsors. Create marketing materials and promotional items for tradeshows. Develop web-marketing plan, including SEO, social media, blogs, and forums, utilizing ads and marketing materials. Success working with PR and getting editorial placed in surf magazines and various websites. Visit retail shops to build relationships with current and potential accounts. Manage development of POP and floor displays. Also worked to develop grass roots marketing campaign targeting sports clubs and youth groups. Key accomplishments:• Developed marketing plan for the new website• Created and managed social media content on Facebook, Myspace, relevant industry forums and blogs• Got our informative DVD featured on Surfer Magazine’s homepage• Negotiated and signed athletes to the surf team• Developed grass roots marketing initiatives and gained awareness through sports clubs and youth groups • Opened up several key surf accounts such as Jacks in Huntington Beach

Costa Mesa, California, Us

Working with team managers, category managers, retail, sales and web team in compiling and coordinating updates to all Vans online sites. Coordination of the creation, implementation, and fulfillment of all online sweepstakes. Developed and managed and updated the Vans and Warped Tour social media pages including: updating pages with banners and ads, posting updates to drive traffic to the site, and responding to messages for customer service. As a result of this, Myspace became one of the top 3 drivers to the sites each month. Key accomplishments:• Utilized Myspace to increase web traffic, and make it one of the top 3 drivers to the website• Created an Excel spreadsheet to accurately track the monthly and ytd podcasts, videos, and site traffic for Vans websites.• Developed successful online contests to support marketing campaigns and increase email sign-ups for the Vans newsletter/e-mail blasts• Built relationships with key shoe blogs such as Hypebeast, Highsnobiety, and SlamxHype

Bachelors Degree, Business Administration; An Emphasis In Marketing, 2007

Diploma, 2002