Stephen Theriault Email & Phone Number

Clifton, Va, Us

Arlington, Virginia, United States

Arlington, Virginia, United States

Arlington, Virginia, United States

Bolster Red Edge's Advocacy Analytics program to propel clients grassroots knowledge and efficacy while recruiting new clientele.

Washington Dc-Baltimore Area

Built and managed a team of seven, ranging in experience from seasoned professionals to new graduates, responsible for unifying all customer data across systems, including donations, event attendance, other activities, web activity, and email consumption, to provide stakeholders with actionable dashboards, dive intelligent content creation, and inform decision making for numerous departments. • Served as interpreter of data and guided decisions around content.• Led the development of a new Salesforce implementation.• Managed the operation of one of the largest fundraising databases in the country.• Conceptualized and launched an Azure data-lake to aid in data unification across the enterprise.• Improved granularity of web metrics and reporting.• Led the roll out numerous Power BI dashboards that drew on real-time data.• Managed the migration of all websites from one hosting provider to another.

Washington D.C. Metro Area

Oversaw and provided strategic counsel across API’s web properties, direct marketing, and social campaigns, including policy, informational, membership, and events. Supervised and increased web presence through main site and micro-sites. Served as technical expert on vital data-oriented and analytics projects. Coordinated testing and reporting initiatives through detailed metrics and offered strategic recommendations for improving analytics, action rates, and related metrics. Directed team responsible for all web properties and data analytics. • Chaired development and rollout of unified CRM analytics platform integrating social media, web, email as well as offline data from inception to first-class operation. o Supervised robust, real-time CRM database of opinion makers and elected officials. o Expanded usage of CRM database and email services to affiliated state associations. o Implemented adoption across internal departments of platform and trained users. o Managed CRM products’ design from inception and managed email and web benchmarking on behalf of organization. • Collaborated with cross-functional teams and optimized content creation and design of all sites, pages, and emails. • Streamlined email communications to ensure uniform branding and messaging across hundreds of products and audiences. • Ensured consistent messaging throughout all emails to Capitol Hill and other key groups eliminating cross talk. • Built and refined system used to track, send, and benchmark external communication as well as integrations with web properties and other systems saving over $2,000,000 in third party expenditures. • Led all list retention and upkeep efforts leading to continually increasing attendance at all key stakeholder events, achieving 20% year-over-year growth. • Reduced staff overhead by 50% by fine tuning workloads and smart scheduling of activities.

Washington D.C. Metro Area

Consulted and provided change management expertise to ensure success of new email and direct marketing initiatives, both in-house and externally. Served as primary client relationship manager to provide communications strategy and counsel to Fortune 500 clients, trade associations, and non-profits, including Walmart, Dove, Chipotle, Nissan, Toyota, Volkswagen, Kaiser Permanente, NFIB, National Mining Association, Business Roundtable, and others. • Appointed chief architect and team lead in charge of developing, managing, and marketing—Edelman Connector—proprietary CRM database that managed and coordinated communication activities across multiple disciplines and industries. • Assembled and grew team to build, manage, and expand user base internally and externally among clients. • Counseled numerous clients on email marketing best practices for communication with policy makers and influencers. • Worked closely with clients to design and implement customized systems while expanding services and fulfilling client goals. • Selected and developed CRM databases to specific test case chiefly Salesforce.com. • Coordinated efforts across numerous teams to ensure timely and accurate delivery of direct marketing communications. • Developed and successfully implemented email test plans to optimize action rates.

Washington D.C. Metro Area

As the head of the direct mail fundraising program, I managed all aspects of monthlygiving requests, newsletter mailings, and an annual gift mailing. I streamlinedprocesses to allow for staff to be allocated to other aspects of fundraising for theInstitute. - Managed the non-profit’s fundraising database which grossed more than$14M in my last year, an increase of $6 million over a three-year tenure - Automated reporting and indexing processes to streamline personalsolicitation fundraising and reduce staff workload - Segmented donors and determined most successful fundraising strategies toachieve increased conversion rates and giving levels

Managed special projects ranging from research to protocol design for the Chairman of a multimillion dollar ad agency.

Bs, Political Science

Education record