Stephen T. Email & Phone Number

Atlanta, Georgia, United States

As the Global Senior Director at The Coca-Cola Company, I am responsible for managing our world-class Digital Shelf capabilities and turning data into actionable insights to drive growth in our markets. I lead a diverse team of experts and oversee global vendors that deliver and work with Coca-Cola. I am tasked with providing the best technology platforms and business processes to support content creation, distribution, and syndication of product content for all channels. I also provide content measurement analysis to drive growth.- Oversee the development and implementation of our Digital Shelf capabilities, ensuring they remain world-class and continue to drive growth and innovation within the company.- Utilize advanced data analytics to generate actionable insights from our vast data resources.- Develop strategies and initiatives based on these insights to drive growth and improve performance in our markets.- Lead a diverse team of experts, fostering a culture of collaboration, innovation, and excellence.- Manage relationships with global vendors, ensuring they deliver high-quality services that align with Coca-Cola's standards and objectives.- Work closely with senior leadership to develop and implement strategic plans that align with the company's vision and goals.- Lead a team to provide the best technology platforms and business processes to support content creation, distribution, and syndication of product content for all channels.- Provide content measurement analysis to drive growth.- Ensure close alignment with other groups within the Visual & Content tower, namely the DAM team and the Digital Experiences Capabilities team, to maximize the efficiencies and effectiveness of this critical work.

Greater Atlanta Area

Leading the Global Digital Commerce and Digital Marketing Strategy at the Coca-Cola Company. My role is integral to driving the digital transformation of Coca-Cola and creating the capabilities needed in marketing in a digital era, digital commerce and data & analytics. I work in conjunction with our Growth leaders will help accelerate our greatest opportunities and put data-driven decision-making across TCCC, so we can move at the speed of the marketplace.

Greater Atlanta Area

Currently leading the Global ecommerce & Digital Strategy for the Coca-Cola Company. My role covers Bricks & Mortar dotcom retailers globally, the worlds largest Marketplace retailers like Amazon, Alibaba & Rakuten. Building a Global strategy and help facilitate an action plan for each major customer. This relies on a strong and sustainable commercial execution plan as well as leveraging global best practice and understanding the key opportunities with each key customer. I have successfully built a strong Global network within the eCommerce and Digital channel to ensure that we are succeeding with current and future shopper trends.

Uxbridge

Currently heading up the GB eCommerce team at CCE Ltd. Myself and my team are accountable for managing the CCE business with all major GB customers including pure-play accounts in order to accelerate learning, on-line sales growth and ROI.Responsible for Customer Management & Execution through managing a team of 3 including an National Account Manager, Shopper Marketing Manager and a On-line Sales Professional.

Senior NAM position managing the Sainsbury's account for which I have full responsibility of the P&L, as well as customer relationship and Joint Business Planning. Key responsibilities include managing the promotional plan, introduction of NPD, format execution and key strategic development projects such as equipment roll-out.I have 2 account managers as direct reports.As a team we have been awarded in 2011 with the 'Branded Supplier Of The Year' from the JS Impulse Team.

Senior NAM position managing the Tesco account for which I have full responsibility. I was also given added responsibility to manage the strategically important One Stop account, using previous channel role knowledge. I have a unique dual role developing CCE non-carbs portfolio across all Tesco formats (as part of the team) plus the running of One Stop Stores Ltd. P&L accountability for a £345m group as well as customer relationship and Joint Business Planning. Key responsibilities include managing the promotional plan, introduction of NPD, format execution and key strategic development projects such as equipment roll-out.

Managed the Nisa & Musgrave’s account with direct line management responsibilities. Responsible for Nisa, Londis, Costcutter, Budgens and regional members of the CBC board. Accountable for achieving sector profit and volume targets through management and administration of account trading terms in order to deliver both profit and volume against budget and forecast. Responsibility for the direct management of a BDE (Business Development Exec) and 4 regional account managers.

Responsible for the full account management of Esso, Total and Fuelforce forecourts. Accountable for the profit and loss and the development of an account plan. Key responsibilities also include forecasting, negotiation of terms and control of the promotional activity across 3 different accounts. Involved with several projects including cold equipment placement and external units (bunkers).

Responsible for Central Buying Company, Nisaway, Londis, Costcutter and regional members of the CBC board. Accountable for achieving sector profit and volume targets through management and administration of account trading terms in order to deliver both profit and volume against budget and forecast.

Managed a number of regional sales roles across Grocery & Wholesale which has provided a springboard for future customer roles. Managing over twenty large superstore sized accounts in the North East & Yorkshire including Tesco, Savacentre & Asda. I then managed over twenty key wholesale accounts including Booker, Batley’s & Makro stores delivering incremental volume of 800k. I then developed a delivered wholesaler role as we had little success in these areas which included accounts such as Youngs, Palmer & Harvey and Watson & Phillips depots delivering volume in excess of 2 million cases per year. Each of these roles had different dynamics which I successfully managed with some key achievements.