Stephen T. Email and Phone Number
An accomplished Commercial and Digital executive, I bring a wealth of expertise encompassing a diverse portfolio of CPG clientele, coupled with a robust background in marketing. My proficiency extends into the intricacies of digital and eCommerce, where I have consistently fostered incremental growth through innovative initiatives and the creation of new business models.My leadership track record includes steering Digital Commercial and Customer teams across the Coca-Cola Bottling Partners, and currently, as a pivotal member of the Global Digital Team at The Coca-Cola Company. Within this role, I spearhead the development of Digital Commerce and Digital Marketing Strategy, fortifying key capabilities in the digital realm with far-reaching implications in the Online-To-Offline (O2O) landscape. Over the past five years, I have cultivated extensive international experience, with a strategic focus on APAC, EMEA, and NA, collaborating seamlessly with both Bottling Partners and The Coca-Cola Company teams to formulate robust Digital Commerce Strategies and go-to-market plans.In leveraging my profound commercial and digital acumen, I have adeptly constructed teams, devised strategic frameworks, and honed key capabilities to propel growth and deliver a notable return on investment. Demonstrating unwavering leadership, I have cultivated global relationships across various facets of the Coca-Cola system, steering the digital transformation agenda with finesse.Key strengths encompass:Digital Commerce and Digital Marketing StrategyDigital Shelf Practice (Measurement & Optimization)Product Imagery (Virtual Replica/Digital Twin)Commercial Customer ManagementShopper MarketingTeam LeadershipStrategic PlanningCultivating Global Business RelationshipsBeyond the corporate realm, I proudly serve as a Rugby Coach and remain an actively engaged, unretired player, epitomizing a multifaceted and dynamic professional persona.
The Coca-Cola Company
View- Website:
- coca-colacompany.com
- Employees:
- 75239
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Global Senior Director Ecommerce & Marketing CapabilitiesThe Coca-Cola Company Jan 2021 - PresentAtlanta, Georgia, United StatesAs the Global Senior Director at The Coca-Cola Company, I am responsible for managing our world-class Digital Shelf capabilities and turning data into actionable insights to drive growth in our markets. I lead a diverse team of experts and oversee global vendors that deliver and work with Coca-Cola. I am tasked with providing the best technology platforms and business processes to support content creation, distribution, and syndication of product content for all channels. I also provide content measurement analysis to drive growth.- Oversee the development and implementation of our Digital Shelf capabilities, ensuring they remain world-class and continue to drive growth and innovation within the company.- Utilize advanced data analytics to generate actionable insights from our vast data resources.- Develop strategies and initiatives based on these insights to drive growth and improve performance in our markets.- Lead a diverse team of experts, fostering a culture of collaboration, innovation, and excellence.- Manage relationships with global vendors, ensuring they deliver high-quality services that align with Coca-Cola's standards and objectives.- Work closely with senior leadership to develop and implement strategic plans that align with the company's vision and goals.- Lead a team to provide the best technology platforms and business processes to support content creation, distribution, and syndication of product content for all channels.- Provide content measurement analysis to drive growth.- Ensure close alignment with other groups within the Visual & Content tower, namely the DAM team and the Digital Experiences Capabilities team, to maximize the efficiencies and effectiveness of this critical work.
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Global Senior DirectorThe Coca-Cola Company Aug 2018 - Dec 2020Greater Atlanta AreaLeading the Global Digital Commerce and Digital Marketing Strategy at the Coca-Cola Company. My role is integral to driving the digital transformation of Coca-Cola and creating the capabilities needed in marketing in a digital era, digital commerce and data & analytics. I work in conjunction with our Growth leaders will help accelerate our greatest opportunities and put data-driven decision-making across TCCC, so we can move at the speed of the marketplace.
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Global Director Ecommerce & DigitalThe Coca-Cola Company Aug 2015 - Jul 2018Greater Atlanta AreaCurrently leading the Global ecommerce & Digital Strategy for the Coca-Cola Company. My role covers Bricks & Mortar dotcom retailers globally, the worlds largest Marketplace retailers like Amazon, Alibaba & Rakuten. Building a Global strategy and help facilitate an action plan for each major customer. This relies on a strong and sustainable commercial execution plan as well as leveraging global best practice and understanding the key opportunities with each key customer. I have successfully built a strong Global network within the eCommerce and Digital channel to ensure that we are succeeding with current and future shopper trends.
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Head Of EcommerceCoca-Cola Enterprises May 2013 - Aug 2015UxbridgeCurrently heading up the GB eCommerce team at CCE Ltd. Myself and my team are accountable for managing the CCE business with all major GB customers including pure-play accounts in order to accelerate learning, on-line sales growth and ROI.Responsible for Customer Management & Execution through managing a team of 3 including an National Account Manager, Shopper Marketing Manager and a On-line Sales Professional. -
Senior National Account Manager Carbs - Sainsbury'SCoca-Cola Enterprises Jun 2011 - Apr 2013Senior NAM position managing the Sainsbury's account for which I have full responsibility of the P&L, as well as customer relationship and Joint Business Planning. Key responsibilities include managing the promotional plan, introduction of NPD, format execution and key strategic development projects such as equipment roll-out.I have 2 account managers as direct reports.As a team we have been awarded in 2011 with the 'Branded Supplier Of The Year' from the JS Impulse Team.
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Senior National Account Manager - TescoCoca-Cola Enterprises Mar 2008 - May 2011Senior NAM position managing the Tesco account for which I have full responsibility. I was also given added responsibility to manage the strategically important One Stop account, using previous channel role knowledge. I have a unique dual role developing CCE non-carbs portfolio across all Tesco formats (as part of the team) plus the running of One Stop Stores Ltd. P&L accountability for a £345m group as well as customer relationship and Joint Business Planning. Key responsibilities include managing the promotional plan, introduction of NPD, format execution and key strategic development projects such as equipment roll-out.
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National Account Manager - Nisa & MusgravesCoca-Cola Enterprises Feb 2006 - Feb 2008Managed the Nisa & Musgrave’s account with direct line management responsibilities. Responsible for Nisa, Londis, Costcutter, Budgens and regional members of the CBC board. Accountable for achieving sector profit and volume targets through management and administration of account trading terms in order to deliver both profit and volume against budget and forecast. Responsibility for the direct management of a BDE (Business Development Exec) and 4 regional account managers.
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National Account Manager - Fuel & TransportCoca-Cola Enterprises Feb 2004 - Jan 2006Responsible for the full account management of Esso, Total and Fuelforce forecourts. Accountable for the profit and loss and the development of an account plan. Key responsibilities also include forecasting, negotiation of terms and control of the promotional activity across 3 different accounts. Involved with several projects including cold equipment placement and external units (bunkers).
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Business Development Executive - Nisa & MblCoca-Cola Enterprises Jul 2003 - Jan 2004Responsible for Central Buying Company, Nisaway, Londis, Costcutter and regional members of the CBC board. Accountable for achieving sector profit and volume targets through management and administration of account trading terms in order to deliver both profit and volume against budget and forecast.
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Several Regional Sales RolesCoca-Cola Enterprises Nov 1999 - Jun 2002Managed a number of regional sales roles across Grocery & Wholesale which has provided a springboard for future customer roles. Managing over twenty large superstore sized accounts in the North East & Yorkshire including Tesco, Savacentre & Asda. I then managed over twenty key wholesale accounts including Booker, Batley’s & Makro stores delivering incremental volume of 800k. I then developed a delivered wholesaler role as we had little success in these areas which included accounts such as Youngs, Palmer & Harvey and Watson & Phillips depots delivering volume in excess of 2 million cases per year. Each of these roles had different dynamics which I successfully managed with some key achievements.
Stephen T. Skills
Stephen T. Education Details
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Business & Marketing
Frequently Asked Questions about Stephen T.
What company does Stephen T. work for?
Stephen T. works for The Coca-Cola Company
What is Stephen T.'s role at the current company?
Stephen T.'s current role is Global Senior Director eCommerce & Marketing Capabilities at The Coca-Cola Company.
What schools did Stephen T. attend?
Stephen T. attended Teesside University.
What skills is Stephen T. known for?
Stephen T. has skills like P&l, Soft Drinks, Grocery, Customer Relations, Key Account Development, Retail, Account Management, Profit, Sales, National Account Management, Forecasting, Business Development.
Who are Stephen T.'s colleagues?
Stephen T.'s colleagues are Eren Şimşek, Mohammed Rachad, Nathan Martin, Hasan Shameem, Yas Buil, Li Shaojun, Bradley B..
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Stephen Powers
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