• Business strategy: Developing and leading business development strategies, including plans for business and revenue growth • Identifying opportunities: Researching organizations and markets to find new customers and opportunities • Building relationships: Maintaining and building relationships with clients, suppliers, and other industry players • Sales and marketing: Working with colleagues to develop sales and marketing strategies, and delegating tasks to team members • Forecasting: Forecasting sales targets and growth projections, and comparing current sales to quotas • Presentations: Preparing sales presentations and participating in sales meetings • Training: Training business developers and junior sales teams • Reporting: Producing reports for management, including business reports on new revenue streams • Events: Attending conferences, exhibitions, and other industry events

• Develop a deep understanding of our customer using data and existing processes.• Develop and execute customer marketing campaigns that drive customer engagement and loyalty.• Develop and publish trade marketing activities and calendar.• Coordinate and communicate all aspects of assigned segments / channels with relevant stakeholders.• Collaborate with cross-functional teams to ensure that customer marketing efforts are aligned with business goals.• Manage ongoing Nurture, Renewal, Upsell and Cross Sell activities including Account Based Marketing.• Expand brand reach by driving direct distribution and leveraging controlled / indirect channels.• Measure and report on the effectiveness of customer marketing campaigns• Stay up to date on industry trends and best practices in customer marketing.

• Sales & Business Development - Working cohesively as a team to implement and analyze sales strategies & activities to achieve revenue targets, reach out to new partners to increase revenue leads; and responsible for sales and service of new, existing and potential client/customers. Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets. Manage, coordinate and execute marketing plan for event campaigns. • Ideation & Innovation Conceptualization of idea - (idea gathering, development and review) and viable proposals - overlooking delivery of events from proposal stage to execution and completion. Procure and develop new revenue streams via ideation of new projects or any other potential revenue generation events with thorough research conducted and leads in hand. • Event Management - Responsible for the overall management of events, including event planning, sales processes, cost analyses, implementation of plans and projects. Responsible to manage onsite event operations and requirements i.e. from set-up to tear-down. • Process Management - Formulate and manage short term and long-term sales strategies for all events i.e. timelines and budgets, staff planning to ensure smooth operations.• Operational Management – Ensuring a seamless turnover from sales to operations and back to sales while consistently delivering high standards of service Managing operational and administrative functions to ensure all requirements within project(s) are delivered efficiently in ensuring excellent customer satisfaction and quality delivery.• Customer Service - Understand various event project(s) and their features as well as know who the customers are Understands the company’s customer fulfilment process and requirements.

-Developing and implementing marketing plans: Developing and implementing marketing plans to drive sales, build brand awareness, and increase customer loyalty.-Conducting market research: Conducting market research to identify trends, consumer preferences, and opportunities for growth. This includes analyzing consumer behavior, competitor activity, and market trends.-Developing marketing campaigns: Developing and executing marketing campaigns that are designed to reach target audiences and achieve specific business objectives.-Managing budgets: Managing the marketing budget to ensure that all campaigns and initiatives are delivered within budget constraints.-Creating marketing materials: Creating marketing materials such as advertisements, social media content, and sales collateral.-Managing teams: Managing and leading a team of marketing professionals to ensure that all marketing initiatives are delivered on time and to the required standard.-Ensuring compliance: Ensuring compliance with all relevant laws, regulations, and policies relating to marketing and advertising.- Managing social media: Managing social media platforms such as Facebook, Instagram, and Twitter to increase engagement and reach target audiences.-Managing online advertising: Managing and executing online advertising campaigns such as pay-per-click (PPC) advertising, display advertising, and social media advertising.-Analyzing data: Analyzing data from various digital marketing channels to track performance and optimize campaigns.-Staying up-to-date: Staying up-to-date with the latest trends and developments in digital marketing to ensure the company remains competitive and relevant.

- Develop channel marketing programs for sales growth and revenue enhancement.- Plan and conduct campaigns, trade shows and other promotional events.- Ensure that customers are up-to-date with new products and enhancements.- Evaluate existing marketing programs and recommend changes for improvements.- Develop profitable marketing plan based on industry trends and competitor activities.- Monitor and manage expenses within allotted marketing budget.

· Identify, plan and manage event / exhibition strategies and activities to meet company goals · Responsible for conceptualizing, planning, monitoring and executing of all events and related activities independently or as a team· A hands-on person and problem solver with excellent negotiation & project management skills.

· Interacted with media for promotion of the product – Made key messages to attract the customer towards the brand name.· Discovered and developed opportunities for marketing that involved advertising on the Internet, regional/national as well as specialist publications.· Tracked the activities of the company’s competitors – Motivated to gain sustained knowledge of competitor activity.· Re-assessed the communication plans, special packages, processes, and look-and-feel appeal in collaboration with cross-company teams.· Developed and managed campaigns’ budgets and Internet marketing programs, including organic optimization, blog implementation, paid search marketing, and quality link-building efforts.· Planned, coordinated and executed events – Oversaw the planning and execution of logistics and operations for private meetings, conferences, road/trade shows and special events.· Assisted in achieving business objectives through leads generated from seminars, special events and trade shows.

· Performed all promotional activities: Press releases, advertisements and liaising with other venues to maximize local and regional PR opportunities.· Participated in delivery of approved marketing strategies – Effectively contributed to long-term strategies.· Planned, coordinated and executed events – Oversaw the planning and execution of logistics and operations for private meetings, conferences, road/trade shows and special events.· Managed all sort of the event operations – The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.· Supervised production of events – Worked with event sponsors and internal/external teams on all aspects of planning the event.· Assisted in achieving business objectives through leads generated from seminars, special events and trade shows.

Marketing Communication- Develop organizational marketing planning process- Implement marketing planning process by facilitation, management, etc- Support to maximize marketing ROI by conducting marketing planning, budgeting, monitoring etc- Understand and translate brand/product strategy into proper marketing strategy for product launch- Elaborate marketing strategy based on the information such as volume projection, initial consumer pricing, PLC (Product Life Cycle) management, etc- Gain/distill consumer insights and conduct competitive analysis for strategic brand/product positioning - Develop communication platforms/structure for delivery of the positioningVisual Merchandising - Develop BTL planning based on overarching brand strategy, Shopper insights, etc- Establish optimized goal and concept for proposal- Develop and manage creative by conducting compliance check, analyzing Industry trends, etc- Conduct management for quality & project completionProduct Marketing - Conduct category diagnostic to identify price tiers and establish product price positioning- Assess market conditions and determine pricing implications- Incorporate shopper and consumer insights into the strategy development- Integrate business objectives and targets into product roles and pricing strategy