Stephen Teller Email & Phone Number

Philadelphia, Pennsylvania

Internal and external data inspired business development

• Crucial member of Viewer Measurement team that creates custom ITV & advanced media client reports, oversees fulfillment of RFIs, GIS reporting, and verifies data from Dish Network’s 5 million Set-Top Box sample• Analyze Set-Top Box Rentrak, Google, Simmons, and Nielsen data sources to create actionable marketing plans for internal and external clients• Constantly evaluating new and existing opportunities to increase General Market and Direct Response AURs and to increase Ad Sales revenue• Track and project ratings, impressions, AUR, and CPM across 140 ad insertable networks• Train and mentor Sales Assistants and Planners in media math and campaign building• Approve national General Market and Direct Response advertiser plans • Model various financial scenarios and their respective impacts on revenue• Institute and maintain upfront and scatter ratecards• Manage internal Direct Response buying team with over a $5 million annual budget

• Trended, analyzed, and forecasted linear, VOD, ITV, and online campaign data • Project Manager of all ITV, VOD, and online campaigns• Researched clients’ needs and goals to provide powerful interactive marketing solutions• Created VOD, ITV and online product sales proposals for Cablevision interactive properties• Designed and composed online, ITV, and marketing mock-ups• Oversaw campaign launches, gathered creative, and implemented channel enhancements• Made necessary optimization recommendations to clients and internal employee groups• Communicated with clients and agencies regarding day-to-day account issues

Master Of Science (M.S.), Predictive Analytics, Computational Methods Concentration

Data mining, multivariate statistics, machine learning, and database processing

Education record