By Any Means Necessary is a D&AD award-winning multidiscipline creative agency specialising in photography, art direction and complete print management.Established in 2000 by Stephen Toner and Mark Jubber, Bamn’s first project was the creation of Exit magazine. Recognised in 2002 with Magazine Design Awards for Best Cover and Best Use of Photography (and again in 2003), Exit boldly became one of the world’s premier art, fashion and photography titles publishing the work of Inez van Lamsweerde and Vinoodh Matadin, Juergen Teller, Terry Richardson, Richard Prince, Philip-Lorca diCorcia, Gregory Crewdson, Paul Graham, Martin Parr, Stephen Shore, William Eggleston and Wim Wenders.Using Exit as a showcase for the possibilities of collaboration, projects and relationships have been, and continue to be, developed for leading global brands, including Adidas, Paul Smith, Levi’s, Soho House, Kenzo and Mercedes, involving custom publishing, event management, photography, print and art direction.

Inspirational, aspirational and hugely influential - EXIT An exclusive and timeless portfolio of the world’s most talented photographers and artists. Since its inception as a leading art, fashion and photography periodical 11 years ago, EXIT finds itself uniquely positioned at the forefront of art, design, travel, culture and fashion publishing. EXITis a boundless source of passion, creative energy and inspirational works.

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HOUSE MAGAZINEHouse is delivered directly to the homes of over 25,000 Soho House members, with supplementary copies placed in Soho House Group’s clubs and hotel rooms, Cowshed spas, selected restaurants, and in selected Virgin Atlantic Lounges.

Hasselblad has played a crucial role in shaping the aesthetic and technological advances of photography throughout modern history. An innovative and creative brand, Hasselblad continues to grow and to explore the future whilst respecting its own heritage. It has helped to expand our creative horizons and demonstrated an unrivalled love and passion for photography. Hasselblad has pioneered many trends and styles, both while nurturing exciting young creative talent and also working alongside the world’s most established and renownedphotographers. It is this work that VICTOR showcases. VICTOR sets out to exemplify Hasselblad’s creative vision for the future and as such we’re featuring artwork from a wide range of photographers including former Hasselblad Masterswinners: Anton Corbijn, known for both his iconic portraits of musicians including Joy Division, U2, Depeche Mode and Nirvana, and recently his film Control (2007) and The American (2010); Marco Grob, an intense and insightful photographer who majestically captured the long aftermath of 9/11; Mark Zibert who has recently directed an extraordinary ‘single take’ ad campaign for the Canadian Paralympics Committee and has photographed award-winning campaigns for both Nike and Adidas; Edward Burtynsky, one of the world’s most respected photographers; and Rodney Smith whose striking fashion images have graced both Vanity Fair and The New York Times for decades. These are just some of the incredible contributions of artwork we’ve curated for you in VICTOR Photography Book One.This is an exciting time for photography, calling for innovation, dynamism and an embrace of the future. But it also requires a respect for heritage and for the expertise that comes from along history of working at the very highest level, to the most exacting standards. Hasselblad, and all the photographers included in this issue, embody this approach perfectly and this book is a testament to their craft.