With four decades of experience in consistently challenging 'accepted' sales theory, I have been passionate about leading companies to success by listening to customers since before it was fashionable to do so. I enjoy adding value to major corporations by helping to simplify messaging; meanwhile enabling sales teams to communicate more effectively with clients, to build truly collaborative and rewarding relationships. An early promoter of the sustainability movement, I am thrilled to watch as this becomes the core of every business by 2025, while I continue to assist companies to benefit from adopting 'tomorrow's thinking today'. It is always fun to help companies embroiled in the highly clever business of engineering, physics and chemistry, to appear unique, vibrant and interesting in the face of intensive capital investment.Expertise: directing logistics, distribution and sales, across the paper, print and energy industries.