- Start Up = International commercial launch of innovative mi*lk frothing solution for the coffee industry - Market analyse vs needs: where to go first on global level - Market research: Development sales strategy / distribution network / pricing strategy & policy- Selection & presence on international trade fairs- Developing back office & customer support (order processing, logistics, first aid complaints, ...)- Gather market feedback in order to support the engineering department on future improvements- Developing partner network in above 40 countries (EMEA / APAC / NA)

•Segment management "public division" (set up & unroll annual go-to-market strategy = segment plan)•Daily management resellers customer portfolio (= Accounts as from 150 K to Key Accounts up to 2,5 million €)•Negotiations (pricing, price increase, general purchase conditions, promotions, incentives, marketingplanning, complaints, strategy ) •Set up quotations / contract pricing / ROI-calculations•Analyse and follow up on public tenders from A to Z•Sales teams training and support on the field •Organisation & participation in fairs •Contract negotiation with big end-customers•Analyse sales results & take action •Set up, manage and unroll projects with key end-customers •Increase profitability within existing customers

•New business development / contract negotiations (= hunting)•Set-up tests•Joint-visits•Sales reporting •ROI-calculations

•New-business development, hunting.•Set up & developing new “healthcare division" •Determination product range •Streamlining purchase•Product development new products •Analyse and follow up on public tenders (from from A to Z) •Set up dealer network