Advertising Sales Trading Director
CurrentWorking as Advertising Sales Trading Director within Reach PLC focusing heavily on the creation and development of multimedia trading strategies to encourage growth with all of Reach PLC’s strategic and commercial partners, of which the largest I personally manage, maintain and develop. These strategies will fulfill all local and national trading objectives while aligning the overall strategy with our top line business goals. My aim within this role is to create and develop robust planning, delivery and optimisation strategies to exceed the standard multimedia partnership model, while providing solutions to real business challenges.Although my career began with traditional print advertising, I have progressed my skill set to supply and deliver results with multiple digital propositions as a first solution. This includes, PPC, Social, Display, Native, Re-targeting, Trading desk and Programmatic solutions with client spends ranging from £3k - £200,000k per month. Worked for Reach PLC for 15 years delivering traditional print and multiple digital solutions to clients and agencies, promoted several times throughout career from Field Sales to current position of Trading Director.
