Privileged to lead the Sales team in the UK & Ireland across On Trade, Off Trade, Prestige, Customer Marketing and Category & Commercial Strategy : working with some of the best brands in the industry such as Jack Daniel's, Woodford Reserve, Diplomatico Rum, Gin Mare, Glendronach Single Malt and El Jimador tequila.

Proud to lead the On Trade for the UK's biggest and best Cider and Beer company. Field Sales, Customer Care, Technical Services, Digital B2B and Sales Support all combining to provide brilliant Beer & Cider brands to enhance shared experiences in great pubs.

Working with fantastic brands like Birra Moretti, Amstel, Heineken, Strongbow and Lagunitas, proud to be part of Britain's best pub, cider and beer company. Leading a dedicated and passionate On Trade sales team to deliver brilliant customer service and commercial results.

Leading the Commercial and Category agenda with our customers in the UK Grocery, Convenience and Wholesale sectors as well as Ireland, developing our iconic spirit portfolio with owned brands such as Whyte & Mackay, Dalmore, Jura and Tamnavulin Single Malts and Harvey's Bristol Cream as well as securing and developing third party brands like Flor de Cana Premium Rum, Rumchata Liqueur and Ungava Premium Gin.Responsible for leading and coaching a motivated and skilled team to over achievement of commercial targets and a series of other successful results over the past four years including brand share, distribution and customer engagement.

Head of UK Sales for Bardinet and La MartiniquaiseLeading the Commercial delivery on Own Label and Branded Spirits portfolio, with specific focus on French Brandy and Glen Moray Single Malt Whisky.Co-ordinating cross-functional team across several countries including Brand Marketing, Technical and Supply Chain.Developing and launching NPD to all major UK retailers and wholesale customers.