Stephen White Email & Phone Number

London, GB

London, GB

Driving growth for Diageo’s largest business

London, GB

• Exceptional growth delivery through creating and delivering new products, brands and business models, accounting for 18% of Diageo’s Europe and Africa sales, equivalent to creating a brand-new business every 5 years.
• Diageo is the world’s leading premium drinks business, with £13bn annual turnover, operating in 180 countries, with over 200 brands including Johnnie Walker, Smirnoff, Captain Morgan and Guinness.
• Revitalizing our global brands through creating innovation strategies, based in deep consumer insight, which drive disproportionate recruitment into our key brands, enabling them to beat their key competitors.
• Driving a Disrupt approach to unlock the next wave of growth for Diageo through unlocking Digital, driving R&D breakthroughs, creating new categories and disrupting stagnant categories Over 70 recent launches have.

London, GB

• Transformed the marketing agenda across the 7 business units, moving from share loss to significant share gains across all key spirits and beer categories, in a highly volatile market environment.
• Created insight driven, competition beating marketing strategies, blended with A&P efficiency to drive double digit sales growth on our key African brands Guinness, Smirnoff and Orijin.
• Revitalized the Local Marketing teams, with clear talent interventions and upgrade of overall capability in the region
• Established 5 new JV/Distributor relationships in the region, unlocking new markets and new categories
• As Managing Director, turned around performance in Diageo Indian Ocean, delivering 10% growth from decline in the previous year. Secured capital investment to drive growth, through improved quality and supply.

London, GB

• Delivered 25% of Diageo’s super premium and luxury business, through experiential marketing programmes and world class retail executions
• Drove Diageo from being in the bottom quartile of suppliers to the Global Travel industry to being the No.1 ranked supplier, through building tight partnerships with key retailers, creating products directly targeted.
• Created a vibrant, creative culture with 40 marketeers, innovators and customer marketeers based in all continents, to consistently deliver greater than 10% growth, in Diageo’s third most profitable business

London, GB

• Revitalized the Johnnie Walker brand, Diageo’s No 1 brand, from a period of stagnation into significant growth through creating and executing a clear brand growth strategy to revitalize our key markets and sub-categories
• Created a breakthrough in 10 of Diageo’s key opportunity markets, delivering 30% growth per annum
• Rejuvenated the brands key variants through packaging redesigns and led the igniting of Johnnie Walker’s Deluxe portfolio through launching Double Black and Johnnie Walker 18 y.o.

London, GB

Accelerated the growth for a £360m portfolio of Premium and Super Premium Rums, including Pampero and Zacapa, through expanding the portfolio and revitalizing the full marketing mix.Lead the acquisition and integration of a 50% stake of Zacapa Rum, regarded as the world’s No.1 luxury rum. Established the joint venture and management committeeI worked.

London, GB

Launched multiple innovations in the RTD and Spirits categories, leading from idea creation all the way through to execution

GB

As part of the GB marketing executive I led the marketing agenda for a £70million portfolio of brands including Strepsils, Optrex, Mycil and Karvol.

GB

The culmination of a successful 7 years in Sales, rapidly progressing through the sales function to lead the largest customers for Diageo, covering both Grocery National Accounts, Wholesale and Pharmacy Chains.

Mba - Distinction, Business

Bsc (Hons), Mathematics And Economics