Stephen White Email and Phone Number
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Fellow of The Marketing AcademyKeeper of the QuaichAs a Senior Marketing and Commercial leader in Diageo, I have worked across Global, Regional and Local Marketing Senior Vice President Roles, as well as working as a Managing Director. Currently I am Senior Vice President, responsible for all new product development and innovation in North America My experience in Diageo has covered Spirts, Beers and Soft Drinks categories. Prior to working for Diageo I spent 7 years in the Boots group working in Marketing and Sales roles in the Over the Counter sector. I enjoy leading the creation of clear strategic frameworks, with consumers and customers at the heart of it and cycle quickly into delivery against that strategy. I have deep strategic marketing foundations and a strong track record in creating new products, brands and categories that have generated £100’s of millions of value for Diageo. Though my time in Diageo, I have developed a very broad and deep skill set across the creative world of marketing. I have also gained a strong understanding of the operational aspects of running a business, with a broad understanding of all functions. I am strong at problem solving and can quickly build, with clarity, clear solutions for action. With the above experience and capabilities I can organise transformational change very effectively, building organisations and process to solve against the most compelling problems and opportunities. I work at my best when I have something to lean in to, to give me an edge – a challenge, competitor or a problem. Within my teams, I give calm authority, strong decision making and take personal accountability. I seek to stretch my team, giving them the feedback they need to hear and the support to help them grow. My teams tend to be welcoming, warm, diverse places to be, where people feel confident to be themselves but are also inspired and motivated to grow.
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Senior Vice President North AmericaDiageo Aug 2023 - PresentLondon, Gb
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Senior Vice PresidentDiageo Jul 2023 - Aug 2023London, GbDriving growth for Diageo’s largest business
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Global Marketing And Innovation Director (Svp) - General Manager Europe And Africa InnovationDiageo Mar 2017 - Jul 2023London, Gb• Exceptional growth delivery through creating and delivering new products, brands and business models, accounting for 18% of Diageo’s Europe and Africa sales, equivalent to creating a brand-new business every 5 years with an annual turnover in excess of £600m and driving growth of 30% year on year. • Diageo is the world’s leading premium drinks business, with £13bn annual turnover, operating in 180 countries, with over 200 brands including Johnnie Walker, Smirnoff, Captain Morgan and Guinness.• Revitalizing our global brands through creating innovation strategies, based in deep consumer insight, which drive disproportionate recruitment into our key brands, enabling them to beat their key competitors.• Driving a Disrupt approach to unlock the next wave of growth for Diageo through unlocking Digital, driving R&D breakthroughs, creating new categories and disrupting stagnant categories Over 70 recent launches have included Gordon’s 0.0%, Smirnoff Raspberry Crush, Guinness 0.0%, Rockshore, Smirnoff Seltzer, Johnnie Walker Blonde, Bailey’s Colada and Orijin. Our reputation as the most dynamic, creative and performance orientated innovation team, is well earned. Our unique ability to create and deliver great quality work at pace, is intensely rewarding for all involved and has provided a springboard for great talent within Diageo.
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Regional Marketing Director Africa (Svp) And Managing Director Indian OceanDiageo Jul 2014 - Mar 2017London, Gb• Transformed the marketing agenda across the 7 business units, moving from share loss to significant share gains across all key spirits and beer categories, in a highly volatile market environment.• Created insight driven, competition beating marketing strategies, blended with A&P efficiency to drive double digit sales growth on our key African brands Guinness, Smirnoff and Orijin.• Revitalized the Local Marketing teams, with clear talent interventions and upgrade of overall capability in the region• Established 5 new JV/Distributor relationships in the region, unlocking new markets and new categories• As Managing Director, turned around performance in Diageo Indian Ocean, delivering 10% growth from decline in the previous year. Secured capital investment to drive growth, through improved quality and supply.
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Global Marketing Director (Svp) - Global Travel Retail, Middle East And North AfricaDiageo Jun 2011 - Jun 2014London, Gb• Delivered 25% of Diageo’s super premium and luxury business, through experiential marketing programmes and world class retail executions• Drove Diageo from being in the bottom quartile of suppliers to the Global Travel industry to being the No.1 ranked supplier, through building tight partnerships with key retailers, creating products directly targeted at the travelling consumer and through executing insight driven marketing and retail strategies.• Created a vibrant, creative culture with 40 marketeers, innovators and customer marketeers based in all continents, to consistently deliver greater than 10% growth, in Diageo’s third most profitable business
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Global Marketing Director, Johnnie WalkerDiageo Jun 2008 - Jul 2011London, Gb• Revitalized the Johnnie Walker brand, Diageo’s No 1 brand, from a period of stagnation into significant growth through creating and executing a clear brand growth strategy to revitalize our key markets and sub-categories• Created a breakthrough in 10 of Diageo’s key opportunity markets, delivering 30% growth per annum• Rejuvenated the brands key variants through packaging redesigns and led the igniting of Johnnie Walker’s Deluxe portfolio through launching Double Black and Johnnie Walker 18 y.o.
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Global Marketing Director, Premium RumsDiageo Jul 2006 - May 2008London, GbAccelerated the growth for a £360m portfolio of Premium and Super Premium Rums, including Pampero and Zacapa, through expanding the portfolio and revitalizing the full marketing mix.Lead the acquisition and integration of a 50% stake of Zacapa Rum, regarded as the world’s No.1 luxury rum. Established the joint venture and management committeeI worked extensively across South and Latin America, US and Southern Europe.
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European Innovation ManagerDiageo Apr 2004 - Jun 2006London, GbLaunched multiple innovations in the RTD and Spirits categories, leading from idea creation all the way through to execution
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Marketing ManagerBoots Healthcare International 2000 - 2004GbAs part of the GB marketing executive I led the marketing agenda for a £70million portfolio of brands including Strepsils, Optrex, Mycil and Karvol. -
National Account ManagerBoots Healthcare International 1993 - 2000GbThe culmination of a successful 7 years in Sales, rapidly progressing through the sales function to lead the largest customers for Diageo, covering both Grocery National Accounts, Wholesale and Pharmacy Chains.
Stephen White Skills
Stephen White Education Details
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Nottingham University Business SchoolBusiness -
Loughborough UniversityMathematics And Economics
Frequently Asked Questions about Stephen White
What company does Stephen White work for?
Stephen White works for Diageo
What is Stephen White's role at the current company?
Stephen White's current role is Senior Vice President | CMO | COO | Fellow of the Marketing Academy 2024.
What is Stephen White's email address?
Stephen White's email address is st****@****tal.com
What is Stephen White's direct phone number?
Stephen White's direct phone number is +4420897*****
What schools did Stephen White attend?
Stephen White attended Nottingham University Business School, Loughborough University.
What are some of Stephen White's interests?
Stephen White has interest in Skiing, Cycling, Sailing, Windsurfing, Squash, Tennis, Travel.
What skills is Stephen White known for?
Stephen White has skills like Fmcg, Customer Insight, Shopper Marketing, Trade Marketing, Marketing Management, Marketing Strategy, Market Planning, Brand Management, International Marketing, Categorization, Brand Architecture, Segmentation.
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