Marketing Manager, Digital & Ecommerce
Red Hook, New York, Us
"The Rolls Royce of makeup brushes."- Oprah's Favorite Things* Digital marketing lead for innovative, award-winning beauty brand, known for their disruptive Oval makeup brushes; oversaw paid media, email, SMS, and web.* Responsible for growing brand’s DTC business, successfully driving eComm revenue >2x YOY back-to-back in 2019 and 2020.* Efficiently scaled paid media spend from 4 to 6-figures while maximizing ROAS and consistently beating CVR and CPA targets across social, search, shopping, display and video; performed end-to-end development of full funnel acquisition, retargeting, and retention strategy; ran A/B tests to determine winning creative concepts, offer messaging, user journey to improve KPIs* Owned eCommerce site (Shopify) and developed robust seasonal promotions calendar; tested and implemented new site technology (e.g. in-cart product recommendations, gift with purchase feature) to strategically drive sales and conversions, and created UX roadmaps to enhance customer experience and continually elevate the brand sites as a digital flagship destination.* Managed CRM/Lifecycle marketing, overseeing every touch point in customer journey; built email + SMS programs from ground up, ideating and executing hundreds of targeted campaigns and roadmapped dozens of automated flows (Welcome, Post Purchase, Win Back, etc) alongside robust A/B testing program to increase opens, clicks, and conversions; resulting in 5x increase in owned revenue and incrementally increasing LTV* Collaborated with key stakeholders on overall business objectives and created marketing plans that prioritized profitability and new customer acquisition strategy.