Stephen Willert Email & Phone Number

Buffalo, Ny, Us

- Manage over $1M dollars in ad spend annually across 3 accounts.- Maximize Return on Ad Spend for a $369,000 annual budget.- Optimize for lower Cost Per Action and lower Cost Per Click. - Plan, build, and optimize campaigns that align with client's goals.- Pull data for reporting insights.- Allocate budgets across a variety of campaigns based on unique business goals.Top Highlights:- Achieved a 793% ROAS for a budget of $467,992 ($2,291,706.56 Revenue).- From 1/1/2024 - 6/31/2024, $4,665,079.00 in revenue on $159,921.57 budget (2917% ROAS).- Combined 2023 + YTD 2024: $6,956,785.56 Spend on $448,913.57 budget for 1550% ROAS.- Successfully audited account performance, built recommendation decks, and made business recos.Skill Highlights:- Build and manage small to large scale Google ads and Microsoft ads accounts across industries.- Custom curated strategy for clients ranging from small business to national corporations.- Budget management and allocation based on KPIs and business objectives.- Competitor research, keyword research, data analysis, conversion tracking, & reporting.- Website audits & implementing both technical & on-page SEO tactics for growth in online presence.- Google Ads & Microsoft Ads certified with additional experience in Instacart Ads platform.- Train new employees, manage coworkers & track performance.- Set & meet KPI based on data and performance.

United States

- Create, implement, & monitor SEO strategies for websites to drive page 1 rankings on Google.- Create & manage Google search & display ad campaigns. - Implement tracking parameters for conversions & user experience to understand customer journey.- Setting & meeting KPIs.- Custom tailored strategies based on customer industry, budget, & marketing goals.- Manage a variety of digital marketing campaigns of B2B & B2C clients.- Create authoritative content that speaks to both humans & search engine interaction.- Set up Google Analytics & Search Console to gather & analyze data to make informed decisions. - Train new employees & track performance. - Responsible for 360 PSG’s high-level marketing accounts.

Buffalo/Niagara, New York Area

- Identify website content weaknesses to develop optimized content boosting high value traffic.- Research business/industry keyword use to write dense SEO-specific content.- Build out full website pages full of content to gain authority in the search engines.- Troubleshoot front-end design, back-end structuring, & content deficiencies on low-ranking sites.- Train new employees.- Maintain above-average keyword rankings with all campaigns compared to department averages.

Tonawanda, Ny

- Implemented SEO tactics on 3rd party websites using multiple content management systems.- Back end SEO campaign setups and on page SEO content implementation.- Managed 800+ LocalEdge “landing pages” (one-page websites) plus 100 of my own full website accounts.- Used Search Console to identify & fix indexing & google crawling problems.

Buffalo/Niagara, New York Area

- Advertised for hundreds of small & large businesses across the U.S. on tactics for efficient & productive SEM spend. - Reviewed SEM accounts for performance roadblocks & then counseled teammates on how to optimize strategy to meet established SEM goals.

7858 Trainsit Road, Williamsville, Ny 14221

Created flyers of properties for clients. These properties were either for sale or lease. Flyers include: Photos of site, maps and satellite images of site, traffic counts, rental rate or sale price, property description and highlights, lot and building size, zoning options and directions to the site. Photos of proposed location from satellite view require mapping of major retailers in area around the site. Used these flyers in Email marketing and provided hard copies for clients. Also made detailed property searches using the MLS (Multiple Listing Service), and Landmax Data Systems for clients. This provided land data, detailed descriptions and photos of the site location at interest.

1615 Amherst Manor Dr Williamsville, Ny 14221

-Supervise up to 300 skaters multiple times a week. -Maintain a safe environment to prevent accidents and injuries.-Work with a team of 3-15 workers on a daily basis. -Trained 4 rink guards. -Prepare rink and building for major events such as: National hockey tournaments, international and national sledge hockey tournaments, and junior A hockey tournaments.

90 Earhart Dr #19 Buffalo, Ny 14221

Completed customer orders of various signs and graphics.Completed anywhere from 1 job to 50 jobs a day, depending on project size. Project sizes ranged from 1 item to 4000. Dealt with roughly 5-20 customers a day. Handled cash payments up to 100 dollars, amounts over were paid on account. Product installments in teams of 2. Prepared orders for shipping, roughly 5-10 items were shipped a day.