I manage the analytics team for TaxAct, a Blucora company. I am responsible for distilling SLT and ELT business questions into data gathering requirements for my team, then pulling the results into a clear and digestible narrative.In addition, my team builds all reports, dashboards and predictive models for the company. This includes full customer profiling, revenue and unit forecasting, marketing spend optimization, sentiment analysis and more.

Lead analyst for the product, operations, and finance teams. Responsible for building and maintaining tableau dashboards, ad hoc analysis, and building models of customer behavior. Leading future development of analytics at TaxAct, including guiding the development of ARIMA time series forecasts, sentiment analysis, regression models focused on conversion, and website optimization testing throughout our website.

Vetted and added martech/adtech tools to our tech stack, increasing performance of all digital channels | Integrate data feeds and build consistent tagging across tech stack | Lead team focused on new ad technologies, ad server trafficking, and marketing analysis/reporting | Built AdOps team, forming the technical backbone of the online advertising team

Vetted and on-boarded tag management solution to solve tagging issues | Adopted agile marketing workflow to increase optimization cadence and react faster | Optimized existing campaigns to meet and exceed higher KPIs | Earned promotion to management

Create, manage, and strategize on web content, search engine optimization, search engine marketing, paid advertising, ad copy, web metrics, and various other aspects of web writing and marketing.Oversee the installation and configuration of websites, specializing on the Drupal Content Management System. I have set up a variety of Drupal websites, but focus on e-commerce systems.I am proficient in most text editors and publishing software. I have some experience with HTML and CSS, and can use Photoshop and Dreamweaver. I understand web foundations and best practices.I also work with clients and partner businesses to deliver some of the best websites around.

I was responsible for all marketing, print and web, including PPC, SEM, social marketing strategies, print pieces, and more.

Develop all marketing strategy | Build and test website infrastructure and site content | Streamline e-commerce purchase path and on-site marketing | Accelerate business growth from 300k to 2.4m over 2 years

I wrote, edited, and handled various facets of both corporate communications and the daily newsletter, The Daily Perspective, as well as created new content for the website. I was responsible for website usability studies, creating and editing web content, maintaining The Daily Perspective and other company blogs, facebook and myspace pages, twitter feeds, and other social networking initiatives. I also monitored PPC ads, affiliate programs, update sitemaps and robots.txt files for our site, and more.

I managed the Southeastern US (all libraries, newspapers and other print publications) territories for microfilm services and microfilm digitization sales.

Led discussion for a Principals and Methods (philosophy) class, as well as an Intro to Philosophy class. Graded students' work, including daily assignments and tests. Worked with students to improve grade and overall satisfaction with the class. And most importantly, fostered interest and awareness in philosophy!