Stephen Cassell Email & Phone Number

Canton, Ma, Us

Joined executive team of newly launched organization (combined Harvard Pilgrim Healthcare and Tufts Medical Plan), overseeing marketing, brand development, advertising, demand generation, and reputation management. Envisioned, operationalized, and activated integrated marketing and demand gen strategy and centralized modern platform, including identifying and developing high performance teams and driving a customer-focused, data-driven, full-business mindset with agility to quickly integrate drumbeat of recent business acquisitions, mergers and new offerings. Steward brand and reputational management, as well as risk mitigation, creating clear business value narrative, voice of the company, and crisis communications infrastructure. Results include ensuring seamless revenue while mapping profitable growth path and delivering multi-million in cost savings.

New York, Ny, Us

In my role as Interim CMO at Blackstone's portfolio company, I was tasked with leading the repositioning of a multi-billion dollar information services corporation. I spearheaded the development of new positioning strategies, including the roadmap for a new global brand and brand rollout, to drive growth and successfully implemented innovative solutions for the company's expansion into new services and sectors.

Bloomfield, Ct, Us

Transformed Cigna into position of market dominance, driving growth, sustainable customer loyalty, and strong operating performance throughout acquisitions and creation of a holistic, disruptive business model built for strategic white space. Oversaw highly matrixed, 250+ member global team.• Disruptive, scalable market transformation: Partnered with Cigna leadership team to drive win-win collaboration and holistic market innovation, leveraging $65B acquisition of Express Scripts into $100B new holistic health services company, Evernorth. Led strategic pre-acquisition analytics and partnered with business presidents and C-suite leadership to drive creation of a highly adaptive health services portfolio built on analytics-driven, customer-focused, digital-first business platform, significantly expanding the Enterprise's market base to include health plans, government organizations, consumers, and health care providers—including net new audiences.• Industry-leading performance (brand and demand) marketing: Elevated Cigna to double-digit preference in key target markets among B2B and Consumer audiences by driving full marketing suite: data-driven analytics, innovative and engaging cross-platform campaigns, industry brand “first” with Amazon Alexa (HIPPA compliant) voice-controlled skills (4.5 star rating), high-profile sponsorships, earned and paid media, strategic influencer relations, and integrated go-to-market strategies. Oversaw intelligent consolidation of 20+ global platforms to a single Cigna brand platform. Launched new brand positioning across 20+ countries.• Multicultural reach & engagement: Spearheaded establishment of dedicated multicultural communication strategy in Hispanic, African America, Asian, Veterans and LGBTQ communities. Multi-year effort drove Cigna’s rise to preferred brand in key Hispanic markets.Career development at Cigna includes earlier roles as Senior Director Marketing, Global Brand Officer, VP Marketing & Branding

Bloomfield, Ct, Us

- Drove double-digit behavioral change improvements in Cigna's 15M+ customers seeking preventive care- Launched full measurement across social / digial channels- Innovated the events/sponsorships space for Cigna by signing new partnerships and constructs in both the DTC/B2B and B2B2C space.

Bloomfield, Ct, Us

- 20%+ improvements in full funnel metrics across key geography and national US footprint to establish Cigna as "top 2-3" in our category. - Launched multiple innovations aimed at B2C, B2B and B2B2C audiences such as Microsoft Halolens, Amazon Alexa. - Led efforts to incorporate DTC Medicare business into creative/agency/media relationships to drive savings and extract efficiencies by balancing brand/demand/footprint.

Bloomfield, Ct, Us

- Led identification of global agencies of record for creative, brand, demand and media that led to savings of more than $10M in year 1. - Established bench mark brand equity metrics in 10+ key global markets to derive key wins and opportunities for improvement in marketing and communications plans. - Built brand and creative team from scratch within the larger Cigna marketing organization.

New York, Ny, Us

Catalyst for industry-leading strategy to expand reach and engagement to high and ultra-high net worth prospects, establishing J.P. Morgan as trusted and innovative authority with critical market. Oversaw creation and execution of platform for communicating firm’s global outlook, including 75+ events, new publications, and position papers that deepened relationships and expanded market share for the Latin America Private Bank resulting in record new clients and growth for new products. Introduced targeted mortgage campaign for high-net worth individuals generating +4% in revenues for all new originations.

London, Gb

Oversaw consumer research, customer campaigns, communications and experience measurement, and advertising across 1k retail branches, 9M+ customers and net income of $2B from LatAm division. Led team of 20 and budget of $40M. • Analytics-driven growth and CX: Launched new research and segmentation for 40M prospects/customers that led to record increases in new customer applications for mortgages, consumer loans and new products aimed at individual segments. Implemented new methodology to measure customer satisfaction in all major channels that catapulted HSBC from #119 in satisfaction to top 10. • Campaign innovation: Designed 360-degree plan to communicate Express Investment, helping to achieve results of more than 120 times the goal, delivering more than 100M incoming investment dollars. Launched in record time innovative “Total Protection,” campaign – named one of the most innovative in 2009 - to ensure all consumers were aware of new protection for consumers against fraudulent transactions.

London, Gb

New York, Ny, Us

Oversaw new product development and marketing strategies, alliances and digital presence for firm’s largest subsidiary leading 15-person team and $15M budget, developing and launching the most profitable product in American Express history with “Centurion Black” in Mexico. Delivered $30M+ in pre-tax income in 6 months and set global benchmark followed by US. Cultivated and closed 200+ win-win partnerships/alliances including the most profitable co-branded credit card with Mexican airline. Managed multiple key projects that included turnaround of Brazil after 1998 Brazil devaluation, delivery of doubling of net income in two years and reduction of pending litigation with $4M in savings via implementing new special handling unit.Career development at American Express includes earlier roles as Director -Chief of Staff to President and Manager of Operations

New York, Ny, Us

New York, Ny, Us

Mba, Mba

Bachelor’S Degree, Liberal Arts And Sciences/Music Theory And Practice

Summer Program, Summer Program

Education record

Education record