I am honored to lead MCS Rental Software in Australasia following the successful acquisition of MCS Australia by MCS Rental Software Ltd. This milestone marks a pivotal step in our mission to strengthen our global footprint and enhance service delivery across the region.As CEO, I oversee the operations of a talented team spanning Australia and New Zealand, ensuring seamless service continuity for our valued clients. My focus lies in driving innovation, fostering collaboration, and leveraging proven global strategies to achieve significant growth and operational excellence in the region.With over 35 years of leadership experience across technology, SaaS, and consulting, I bring expertise in business operations, sales, marketing, digital transformation, and client engagement. My commitment is to deliver transformative solutions that empower industries while building a culture of excellence and innovation.This role presents an exciting opportunity to contribute to MCS's vision of shaping the future of rental software through scalable solutions, strategic partnerships, and outstanding customer success.Feel free to connect with me to discuss MCS’s journey and our future plans in Australasia.

As Managing Director, I reestablished the company brand and presence in Australia and New Zealand with a focus on core capabilities across data science, data management, artificial intelligence (AI), and application programming interface (API) management and integration. Among other functions I led strategic sales, marketing, client engagements, and delivery. Managed vendor and partner relations, public relations, and government relations.A few key achievements in this role include:✪ Built up an AU$25M sales pipeline with 32 initiatives ✪ CRO / Head Sales as a service offering delivering : - Go to Market Strategy for High Performance Computing company. They deliver services mostly to education and research organisation over the last 30 years, They wanted a focus on Enterprise market in Australia / New Zealand- Go to Market Strategy for Vertically integrated S/W company , They deliver mostly SaaS based offerings worldwide and have been doing so for 40 years. The plan involved growing their business in Australia / New Zealand, Assist with M&A activities, including commercial and legal advise- Go to Market Strategy for Strata Results / Niche Consulting Practice, Lead the expansion of the business, specifically. Technology partners such as Elmo, Loopsafe, Microsoft, Oracle, ServiceNow, WEM, and Consulting partners such as Nallawilli, IPFX, P1 Consulting, Yubico, Barhead✪ Managed the bidding process into government panel arrangements: o Federal – DTA boards – Agile Delivery and Governance, Change & Transformation, Digital Sourcing & ICT Procurement, ICT SI, and ICT Labour Hire;o All Mainland State Government boards✪ Signed on multiple new Technology partners including Alex Solutions, Databricks, Google, Informatica, Snaplogic, Snowflake, WSO2, Collibra, Apigee/Google.✪ Technologies used: Oracle, Google Cloud, Apigee, Semarchy, Snaplogic, Databricks, Informatica, Snowflake, Alation, Microsoft Azure, Workato, AWS, Cybersecurity, Pipedrive, Public Cloud

As Regional Director, I was headhunted to rebuild the business across the region comprised of Australia, New Zealand, and the Pacific Islands. Among other functions I led the merger and unification of the enterprise business and service provider divisions. I also owned the development, marketing, and sales of a comprehensive suite of Oracle Communications products and solutions for unified communications and contact centres.A few key achievements in this role include:◆ Developed and implemented effective business, partner, and managed service provider (MSP) strategies for the region. Led relationships with distributors such as DickerData, NextGen, TechData, Westcon and XV Distribution. Managed partners/MSPs like AGC, CyberCX, Datacom, Ethan, DXC, HCL, IPFX, Nexon, NTT. TCTS, VOIP◆ Hired and built a new sales team. Oversaw all aspects of the customer lifecycle from sales and pre-sales to consulting, maintenance, and support.◆ Designed and launched competitive campaigns to penetrate targeted markets. Led and executed Digital Marketing initiatives, such as BANT, ABM and social selling to drive customer acquisition.◆ Won profitable new business with organisations such as Australian Taxation Office (ATO), Commonwealth Bank of Australia (CBA), Health Alliance, Optus, Services Australia, Spark, Telstra, and others.◆ Grew the sales pipeline by 2X and increased revenue by 50%◆ SaaS, PaaS, Enterprise S/W and H/W.

As Global Head, I oversaw all aspects of day-to-day business operations including research and development (R&D), product development, marketing, public relations, sales, and delivery of the company’s IoT solutions for clients in various industries.A few key achievements in this role include:► Established a five-year business strategy aligned with cost-optimisation and revenue-enhancing targets.► Created a strong pipeline of business with clients / partners including Toyota, Toyota Finance, ClearVue, HLP, Able Tasman, Carrfields, Farm IQ, Vodafone AU and NZ, Optus, Valvemax, Customfleet, Origin Energy, Café Assist, Solarbright, Qantas, NBN, Terra Firma Pit Lids, Thinxtra► Led Product Management, R&D, Marketing, shareholder communications.► Developed a 4-year Product roadmap► Designed and launched Digital Marketing initiatives, to drive customer acquisition.► Negotiated and won ~AU$15M in contracts. Excellent Commercial and financial acumen. ► Secured $2.5M (AU) in capital funding.► Led the successful creation and implementation of a cloud-first strategy to support digital transformation initiatives, through Engineering / R&D / Product Management, Sales and Marketing initiatives.► Received the Innovation Challenge award from Optus in 2018 for the most innovative IoT business.

As Unit Head and Managing Director, I built out the business in the region with an emphasis on strategic consulting. Among other functions I defined the business and sales strategy and recruited new teams across operations, marketing, sales, delivery, and business development.A few key achievements in this role include:■ Won multiple deals valued at $1.3B+ (US).■ Delivered $800M+ (US) in revenue with an average ~35% growth year over year (YOY) and margin growth of 10% YOY.■ Consistently generated new business for 19 out of 20 quarters.■ Managed effectively the deployment of a large field services teams (including partners such as CPS Global, Fulton Hogan, Downer, Tech2Home) dispersed across Australia.■ Expanded the company to 7,500+ personnel and maintained an employee engagement rate of 85%.■ Received more than 20 individual and team awards won in competition with other Tata Consultancy Services chapters around the world.

Tasked with developing and nurturing the Amdocs business within Australia and New Zealand, I drove a strong pipeline of sales and marketing activities • Delivered over US$400M or revenue over 3 years.• Awarded Global Sales Excellence Achievement award – Top 20 Executives (17,000 people globally)• Revenue Growth 15% YoY, Margin growth 20% YoY• Employed 200 people, Employee engagement of 80%

Tasked with rebuilding the fixed portfolio of products and services and mandated by the Ericsson CEO to integrate a new acquisition in Marconi:• Integrated Marconi business into Ericsson• Won Landmark deal won with Telstra worth over AU$500M … which has since delivered over AU$2B in revenue• Delivered business to Ericsson over 3 years in total AU$800M• Revenue Growth >30% YoY, Margin growth >35% YoY• Employee engagement >90%• Member of Ericsson Australia Leadership team• Worked with Supply chain and R&D to improve business execution • Competed against Alcatel Lucent’s incumbent positions and won