Senior Global Product Manager, Leadless Pacemakers
Current- Leading global product launches and marketing campaigns for leadless pacemakers in the U.S. and other geographies- Creating new product positioning and product messaging via sales team and customer interviews- Developing marketing messaging, materials, and campaigns from research results and segmentation- Analyzing the market for trends, segments, and opportunities- Crafting go-to-market strategy and led cross-functional teams to a successful execution- Coordinating with global partners on current and future launches and campaigns- Partnering with education team on creating KOL development and engagement plans- Reviewing new clinical studies and publications for competitive intelligence and therapy trends- Creating clinical intel and objection handling documents to help sales team address product alternatives