Manage Google Analytics and Google Tag Manager for USPS.com, while advising on technology, data governance and business process. Act as analytics SME, create measurement assesment and implementation plans for ecommerce and transactionsal applications. Work directly with internal and external partners to understand overarching goals; identify and define requirements, scope and objectives accordingly. Analyze and report trends, via data visualization and create and document platform requirements, changes, and enhancements collaborating with internal and external partners. Manage upgrades, including coordination during the software testing process, which includes devising test plans, creating test cases, establishing protocols and appropriate testing environments.

Sentient Consulting, Inc, specializes in consultative project management, business development, and developing effective marketing strategies for businesses, government agencies and non-profit organizations. We build forthright and collaborative relationships with our clients bringing the fortitude and optimistic characteristics to meet the requirements and goals of the organization. We are Sentient!

Congress Listens is a non-partisan marketing and strategy agency specializing in customized application development and strategic solutions. We believe great design combined with compelling advocacy creates actionable efforts for your constituency. Our mission is to create the right design and applications that provoke your base to take action.

Sales responsibility of $9.5M, Support $15M in revenueLead team of 15 Account Executives; 3 Account Managers, 6 CSR’sDeveloped specific vertical markets Developed and manage List/Data Analytics/Predictive Modeling business unitManage Salesforce.com CRMDeveloped and Implemented workflow for Salesforce.com

Sales responsibility of $3.5M, Brand Manager for AmazingMail.com; PremiumPostcard.com; MoversPostcards.com; RemarkableMailSEO/SEM Management and ImplementationDevelop and manage key partner relationships (USPS, InfoUSA, ACT!)Grew United States Postal Service sales channel 225% 2003 - 2007Develop vertical market sales strategy and goals for each Account ExecutiveCreated and implemented partner direct marketing initiativesCreated and managed reseller/referral program

Develop business-to-business marketing and sales strategyIdentify and develop vertical marketsDevelop marketing and sales collateralInternal and external training and product supportCreate and execute marketing campaigns for specific vertical marketsDevelop graphic services business unitManage graphic design team

I did a lot of things in between the time I left Chicago and moved back to DC, including working for Hanley Wood Publishing, Direct Affect Advertising Agency, and SAVVIS. However the bubble burst and I was left to my own devices and learned all over again how to spin gold out of hay.I found myself happily in Scottsdale, AZ where I was presented by an great opportunity in AmazingMail, a then start-up company that specialized in direct mail made through an on-line interface. This became a natural fit for as it married the two things I had come to know best direct marketing and the internet.

Developed and maintained the relationship between Classified Ventures and the affiliate network Built successful online classified businesses exceeding sales goals with The New York Times Digital Company; Central Newspapers Incorporated, The Washington Post and Lancaster Online Implemented the key drivers for success: efficient rollout of products (Cars.com; Apartments.com; NewHomeNetwork.com; HomeHunter.com; Auctions.com; MovingCenter.com), staffing & compensation models, and sales & marketing strategies of affiliates for all CV products Work as liaison to various departments within CV (product, marketing, sales, training, production, support, etc.) to create solutions that meet the needs of the network, their users and advertisers

Internet sales exceeding 400K in annual sales and 50% market share goalsManaged sales and product status, gauging progress and implementing necessary changes to meet revenue and market share goals Developed sales strategy for online Real Estate products Designed product enhancements and new version launches Created all marketing and presentation materials Authored a series of articles in an advertorial product Coordinated seven print representatives to educate, present and sell the product to their clients

Responsible for maintaining and developing existing client baseDevelop scripting, fundraising pitch, data research and segmentationDevelop new business clients and relationshipsWrite and present all new business proposalsRepresent company at industry trade shows and functions