Director Of Social And New Media
Atlanta, Ga, Us
• Oversaw and developed strategy for the Emory University brand on social media outlets including but not limited to Facebook, Twitter, YouTube, Google Plus, and Instagram in order to push marketing, public relation, and community-building initiatives. • Monitored and analyzed social media statistics to track trends, report on effectiveness of online campaigns, and anticipate emerging industry and community trends. • Directed a social media team to create, schedule, and monitor the day-to-day social media activity of the university. • Created, packaged and promoted engaging and relevant video content to source Emory media outlets as well as industry blogs and online publications. • Consulted with the communication officers of the multiple schools, institutes, and divisions of the university to ensure online brand cohesion and social media best practice implementation. • Provided support and training for social media managers across the university.• Actively monitored social conversation regarding the Emory brand for the sake of reputation management.• Experience with managing social media during crisis communication situations.