Stephen Bernal Email & Phone Number

Exton, Pennsylvania, United States

Conshohocken, Pa

My primary area of responsibility is to make LeadiD's data more useful for our clients by making it more accessible, digestible, and actionable.I designed, developed, and produced a series of data visualization reports that effectively communicate the value of LeadiD data. These reports are widely regarded as the benchmarks that other LeadiD reports are judged against.I also led a cross functional team including marketing, engineering, sales, and operations to bring LeadiD's Consumer Intent Scoring product to market on time. I was involved in every step of bringing this product to market from gathering and transferring business requirements into technical user stories to organizing and leading sales enablement training sessions.

Newtown Square, Pa

As the Director of Product Management for GradSchools.com I had P&L responsibility and was responsible for developing and executing against the strategic vision for GradSchools.com and all associated properties.One of the ways I executed against that vision was the development of a content strategy in order to provide better quality content for our users which led to improvements in social media mentions, offsite and onsite engagement, and improvements to revenue per visit. I also directed the development and implementation of a multi-pronged SEO turnaround strategy including improved community outreach, massive expansion of content on program listing pages, reduction of duplicate content, and on-page optimizations. This effort led to a dramatic increase in organic traffic.In addition, I led the 30x expansion of margin positive paid media traffic by developing a targeted list of subjects, developing custom reporting, and directing conversion rate improvements through on-page enhancements. I also developed an adaptive search results algorithm for program listings that increased revenue per visit by 15%.

Chester, Pa

In this role my responsibilities were divided into two categories: Product Manager and Analytics Manager.As Product Manager, I am leading the development and feature set roll out of the company's first responsive website. Conversion rates for our mobile users have jumped by more than 650% over the non-mobile optimized site. I am also responsible for our paid search landing pages and funnels.As Analytics Manager, I continually work to improve the quality and quantity of the data we collect. Recently, my Chief Analytics Officer called the predictive modeling work that I led the most sophisticated modeling that is currently being done at our company. This modeling work allows me to create accurate revenue and traffic forecasts for GradSchools.com.

Chester, Pa

As the Operations and Optimization Analyst, I worked every day to improve both the quantity and quality of our data. I identified areas where improvements were needed and pushed to realize these improvements. This work will have a lasting impact on the organization as I made significant improvements to the quality of the data used to drive decision making.I was responsible for managing site optimization and testing to improve conversion rates and achieve revenue goals. I managed the implementation of paid search landing pages and funnels. These funnels improved conversion rates and profitability of the paid search channel. Creating new funnels was easily scalable and cost effective. I championed the use of Optimizely as the primary A/B testing platform for the organization. In addition to driving the implementation of Optimizely across our web properties, I negotiated favorable terms with Optimizely resulting in $24,000 per year in savings.I led the implementation of Google Analytics event tracking and the novel use of GA ecommerce tracking. The implementation led directly to an understanding of segmented traffic behavior to a degree previously unknown within the organization. This work elevated the level of insight into user behavior that continues to guide decision making.Finally, my personal top priority in my work as a digital analyst was to support our sales staff because their success allowed for the organization to succeed. On an ongoing basis, my analyses led to the closing of sales and increased client spend.

Bear, De

Under my leadership of the sales and marketing team, I tripled sales by moving Amspec from a twentieth century organization to a twenty first century organization. First, I led the project to overhaul our branding and create a uniform corporate identity - new logo, marketing materials, and website. In order to better leverage the newly designed website, I acquired expertise in search engine optimization (SEO). During my tenure at Amspec, website traffic increased four fold and our website shows up in the first page of search engines for our key products and services. Upon my departure, 80% of new business originated from the website.I revamped our product offerings in order to more accurately reflect the current market conditions. In addition, I led a team to create a price prediction model for our main commodities in order to come up with stable pricing for customers and prospects. Projects like this led to a change in Amspec's culture from reactionary to proactive.One of my main areas of focus was customer service. We concentrated on the voice of the customer and made their satisfaction our number one priority, greatly improving customer retention. We implemented state of the art customer relationship management software which allowed us to respond to customer needs and prospect requests more quickly and accurately.Outside of sales and marketing, I led the project team in charge of moving our business to a new location in 2006.

Cincinnati, Oh

Managed intellectual property development and patent filing for novel diaper platforms, Performed a "Should Cost" analysis on those platforms to model the impact of each platform on supply chain and processing system requirements and to evaluate each platform's economic viability.

Cincinnati, Oh

Managed scheduling of prototype equipment and personnel for three pilot lines. Responsibilities also included implementing various technologies to make prototype lines more flexible. Implemented cutting-edge technologies which reduced average lead time by 30%.

Cincinnati, Oh

Inhibited enzymatic browning of raw potatoes.

Bachelor'S Degree, Chemical Engineering

Activities and Societies: AIChE Social Chair, AIChE Fundraising Chair, SHPE, Engineering Ambassadors

Award Of Achievement, Digital Analytics