Working with Connecticut homeowners to develop and implement renewable energy solutions.2022 - Rising Star award (for Sales & Growth)2023 - Top Earner > Field Sales/ CT

I was the 7th Director of Marketing at LRP in a 10-year span. I worked the 2018 Season. Reported to, and worked directly with Skip Barber (the owner of the track). Responsibilities included: communications strategy, media planning, and purchasing/ negotiations, all branding and design: collateral, social media, signage, apparel, and all consumer touchpoints. Managed staffing: compensation, hiring, clearly defined roles, and responsibilities. I worked with media and vendors to satisfy a history of financial challenges.

Premium, domestically based manufacturer of custom AV & Technology FurnitureSenior Leadership Team MemberPrimary responsibility> Lead Marketing TeamEOS Advocate/ EnablerDirectly Responsible for:Strategy: marketing, communications, product, brand Primary CopywriterCreative Direction and Content ManagementEmail / eCRM CampaignsSocial Media Management & AnalyticsPublic Relations & AdvertisingTrade Show, Event SupportSpecial Projects

For this Packaging Design Consultancy:- Define corporate positioning, messaging strategy, voice.- Writing: blog content, presentations, case studies, correspondence, RFI, RFP, SOW's.- Prospecting: research, direct sales outreach: cold calls, email, follow up.- Lead responses: SOW's, scope documents, service agreements, RFI and RFP’s.- Generate 900K+ in new account revenue in first 6mos .- Leveraging SEO and content marketing strategies increased site traffic by 900% in one year.

Freelance marketer, delivering projects for Manufacturers, Agencies and Small B2B businesses.JIMS - Editorial strategy, develop publication title and write copy for a newsletter targeted at Consumer and B2B audiences in the Harley-Davidson Performance market.Victoria James Executive Search - Revitalize and relaunch corporate brand. Create a new body of content for website. Assemble/ lead team of experienced marketing specialists to develop work.Carat North America - Lead Macy’s (Media) RFP response ($500MM). work with finance, account, program management, digital media, buying, measurement, broadcast teams throughout the Aegis global network to satisfy the requirements of a complex RFP, that was to become a major win.JUICE - create the charter for an in-house digital practice for this Pharma Agency.

Work directly with Founder/ CEO of this Direct Marketing Agency serving SMB's.- Define: differentiation attributes, corporate positioning, persona, messaging strategy, editorial voice.- Write/ design: weekly newsletters, case studies, capabilities presentations, POV articles, blog content.- Phone sales outreach and follow up.- Lead virtual team to maintain websites, produce content and manage campaigns.

- Establish business strategy, brand tone, persona & develop all outbound communications. - Write all copy (product/ marketing/technical), create photography/imagery. - Manage editorial calendaring and social media content. - Sales: represent brand and product line to both B2B /B2C.

- Led a corporate re-brand and implemented a successful corporate marketing strategy.- New Business: activated follow-up programs and drip campaigns.- Produced presentations, new case studies and blog content.- ZOHO DB development - qualify, reach out, follow-up and track prospects.

- Design and implementation of prospect database (Highrise).- Implement a social media messaging dashboard.- Developed a prospect qualification process to help improve win ratio.

Created the content stream for IronWorks Magazine, a North American Harley-Davidson enthusiast print publication. - Activate social media channels, create content, develop calendar.- Develop partnerships and participatory opportunities for industry influencers.- Photography: features, event coverage. Writing: features, how-to's, product reviews

- Staffed and led a team of design, marketing and new business support specialists.- Responsible for delivering new business, marketing, executive and HR communication materials.- Support pitches: creative support, logistics, materials, strategy, delivery.

- Led Business Development within the NA 5-office Carat Fusion network. - Digital Media point person for the Aegis global network in North America.

Led North America Business Development, during the enterprise wide reorganization of Carat Fusions, 5 office agency network.

Mission: develop a consumable brand from the printed pages of the magazine. - Built the first American Iron websites, implementing forums and creating digital content.- Opened an online store and created a line of branded goods.- Licensing: designed and developed product for the world's largest retailer - Walmart.- Produced events: including, 3 years of the Gotham Motorcycle Classic (NYC, hosted on the Intrepid).

Chameleon Group was a strategic digital design consulting firm delivering: collateral, campaigns, banner ads, interactive content, new product ideas and naming.