Steve George Email & Phone Number

Nulkaba, Nsw, Au

Rix’S Creek

Hunter Valley Warehouse Officer

Mandalong, New South Wales, Australia

Pokolbin

Hunter Valley

Pokolbin

Pokolbin

* Develop new business opportunities in the on-premise and fine wine channels. * Drive and deliver a sales strategy for the introduction of the Tulloch Limited Release range of wines to the NSW on-premise and fine wine categories. * Work closely and collaboratively with our National Distributors to assist in cultivating and servicing key relationships. * Work with our National Distributors to build brand awareness of Tulloch Wines. * Act as an ambassador for Tulloch Wines in our key markets and coordinate the representation of Tulloch at trade tastings, wine fairs and festivals, winemaker dinners and other offsite events and promotional activities in coordination with the General Manager and Direct Sales Manager. * Develop and foster a perception of Tulloch Wines as a producer of premium fine wine and ensure our marketing philosophies are reflected in work practises within the wholesale sector of the market. * Identify new opportunities for Tulloch Wines and Tulloch products to exploit all potential sales avenues through research, networking, competitor research and evaluation of current market trends. * Work with the General Manager and our National Distributor to develop ideas for promotional and public relations opportunities. * Work with the National Distributor to educate and train the sales team on the Tulloch brand and its products and unique selling proposition. * Represent Tulloch Wines at a public level and by maintaining a highly visible profile within our key markets. * Prepare reports in relation to all the above activities and maintain a high level of customer liaison and administration as required. * Assist in other duties as directed by the General Manager and the Direct Sales Manager. * Maintain a high level of contact with the cellar door to ensure maximum utilisation of cross promotional activities

Central Coast, Hunter Region, Great Lakes, New England, Port Macquarie

Responsible for Business Development of wide range of large and small wineries to all channels of the liquor industry in the NSW Central Coast, Newcastle, Lake Macquarie, Hunter Valley, Upper Hunter, Port Stephens, Great Lakes, Port Macquarie, and New England regions.

∗ Responsible for maximizing Peter Lehmann Wines distributor and area managers in the state of QLD and Northern NSW; including but not limited to;∗ Responsible for managing state based A&P fund through micro and macro marketing initiatives.∗ Assist distributor Group Sales Manager with independent banner group sales plans∗ Company spokesperson for trade and consumer events in QLD∗ Develop and implement state based sales and marketing plans∗ Key Account Management and Development∗ Monitor data via distributor and external sources and recommend appropriate courses of action to distributor to leverage knowledge attained through analysis of this data.∗ Creation of reports using Cognos Powerplay for distribution to National Sales Manager and other State Market Managers on a monthly basis as well as ad hoc reports when requested.∗ Conversion and presentation of Cognos reports into Excel for easier analysis∗ Actively engaged in social media activities to build brand and personal profile to trade and consumers.∗ Twitter - @stevebgeorge∗ Facebook – facebook.com/stevegeorge∗ Linked In - au.linkedin.com/in/stephenbgeorge∗ Facebook - http://on.fb.me/j3LwEx (bitly link to Peter Lehmann QLD Page)

On-Premise - Noosa to Byron BayRepresent the Company portfolio of brands to customers in the defined territory with a view to ensuring budget by brand is achieved monthly and on a financial year basis.Effective implementation of National & State Based Marketing plans in order to achieve sales initiatives and goals.Ensure Key Account Customers (Wholesalers/Venues etc) have current account plans, with regular face to face contact and reviews of budgets and sales.Identify opportunities to grow customer base and sales volumes and value of existing customers.Maintain regular contact with customers in order to achieve set sales budgets and distribution targets.Develop solid working relationships with all customers in a competitive environment.Utilise a computerised representative reporting system to effectively manager the customer baseApply effective merchandise skills to effectively display and promote Company productsKeep customers informed of new products and price movements and maintain contact for their requirements in stock control and re-ordering.Prepare regular reports on business calls, including customer complaints and sales trends and competitor activity on a daily basis.Conduct in-store tastings, media events, wine dinners etc. in order to promote the McWilliams portfolio to consumersDevise and implement micro marketing programs with customers to enhance pull through of McWilliams wines products to consumersAssist with the preperation of annual budget processes encompassing volume and distribution objectives

Operations and logistics for 2003/2004 SeasonManage food and beverage outlets catering for 19000 customersSelect, administer, train and manage Staff for venueAudit and control accounts, stock and general administration.

supervision and rostering of hotel food and beverage staffstock control and budget managementTAB, Keno, Poker Machines (Current Gaming Operators license 46482)crowd control and emergency maintenancemarketing events and public relations(Moved to Queensland with partner for family reasons).

extensive area management of NSW and to a lessor extent QLDroute sales to on-license venues identify new distribution channels and implement marketing programs to further increase sales (original sales targets exceeded to 180% of forecasted budgets)Cellar Door Sales and Call Centre Operator retail sales of FMCG at cellar door (essential to this organisation)targeted telephone sales to winery tasting club memberssupervision and training of sales staffweb site construction.assist in general marketing strategy

Route sales to on-license and off-license outlets throughout NSW, VIC and QLDconduct in-store promotions and attend trade show eventsdeveloping sales materials and point of sale merchandiseassist marketing manager to develop sales plan and targets

organisation of customer service operationstaff recruitment, training and supervisionwine list compilationpromotion and marketingstock control and procurement

Associate Diploma, Hospitality Management

Completed seven subjects of course, however was forced to discontinue studies when given the opportunity to become self-employed.

Higher School Certificate

School Certificate