Drinks industry consultant, advising private equity, wine companies and start-ups on portfolio strategy, branding, route to market and value optimization.

Hired by board following consulting engagement to elevate market presence and execute strategic growth plan for fine wine portfolio anchored by Domaines Barons de Rothschild (Lafite) portfolio. Tenure culminated in company sale to strategic buyer. • Outperformed category norms by revitalizing strategic brands, driving double digit distribution gains and premiumzing sales mix. Grew core brand revenues +20% and consistently delivered financial targets.• Transformed organizational capabilities and channel expertise, expanding distribution in leading national chains and independents, including Kroger, Safeway-Albertson’s, Spec’s, Binny’s, Total Wine, Whole Foods, and The Ritz-Carlton.• Stabilized and expanded supplier roster, adding luxury brands from Italy and California.• Received 2016 Impact Hot Prospect Growth Awards for Valdo Prosecco, and Saget La Perrière.

Managing Director, Beringer Brand Business Unit (2012) Managing Director, Americas (2009-2012)Recruited to lead the transformation of the Americas $950M international fine wine portfolio including Beringer, Penfolds, Stags’ Leap, Chateau St Jean, and Gabbiano. • Crafted long-term growth strategy driving portfolio premiumization; propelled profit, reducing overhead structure and operating costs +$15M, and built a performance culture in the US and Canada. • Highlights included: EBITS growth in 2 out of 3 years, building 1.5 million case innovation pipeline, revitalization of Beringer brand franchise, and development of global growth strategy for California portfolio with focus on UK, Nordics, and Asia. Grew Luxury portfolio +20%.

Recruited by 2nd largest US Spirits and Wine Company to lead dedicated $165M Wine and Champagne division including PerrierJouët and G.H. Mumm Champagnes, Mumm Napa, Brancott Vineyards, and Sandeman Port.• Achieved +20% CAGR in operating profit for wine and champagne division, outperforming industry norms. Outperformed category trends on core brands, driving annual depletion gains ranging from +5% to +50%.

Chief Marketing Officer, Beam Wine Estates (2005-2006)President and CEO, Peak Wines International (2002-2005)Recruited by Beam Board to craft strategic vision for and revitalize Wine Division.• Achieved financial targets in third year of tenure at Peak Wines, reversing 6 consecutive years of under- achievement, generating $10.4 M turnaround in net operating profit. • Led carve out and financial turnaround of Peak Wines division from Beam Spirits.• Managed integration of former Allied Domecq Wines Division and creation of Beam Wine Estates Division following the acquisition by Beam Global.

Held a series of progressively responsible marketing positions during 14-year tenure culminating in role as Senior Vice President, Marketing and Executive Committee Member of $300M Champagne & Fine Wine Organization. Portfolio anchored by Bordeaux First Growths, Champagne Perrier Jouët, Sterling Vineyards and Mumm Napa.