Stephen Burnett Email & Phone Number

INTERNATIONAL SALES LEADERSHIP: A multi-lingual and resilient International / Regional Sales Leader with proven growth, business development and commercial experience driving sales performance, multi-channel B2B trade / distribution relationships (wholesalers, distributors and retailers) and brand marketing activities supporting future growth / geographical expansion for well-known international FMCG / consumer brands. SALES STRATEGY LEADERSHIP: Bringing substantial international sales leadership experience across Europe, Africa & South America (50+ countries) for both strategic and emerging markets. Leading by example with a proactive hands-on approach in challenging cross-cultural sales environments by defining integrated sales, business development, commercial, distribution, key account and brand marketing strategies for building in-country B2B wholesaler, distributor and retailer relationships, including G2M plans / geographical expansion into new markets. GROWTH & BUSINESS DEVELOPMENT: Adapting to selling approaches to different cultures. Understanding local market factors through in-depth analysis for identifying B2B distribution partners, sales opportunities and contract negotiations to win new business (pricing, volumes, supply chain and joint activities). Knowing how to do business, develop propositions, deliver profitable growth and expand into new markets. Led geographical expansion into new African markets for WEETABIX and previously led business development strategies for BAT Morocco and brand marketing initiatives for BAT Spain (€40M brand revenues). INTERNATIONAL SALES LEADERSHIPSales & Business Development Strategy Selling Approaches; Cultural Awareness Strategic Countries & Emerging Markets International Regional Sales Leadership B2B Relationships; Partner Engagement Commercial Terms; Contract negotiations B2B Wholesaler / Distributor Strategies Key Drivers & In-Depth Market Analysis G2M, New Market Entry, Local RegulationsGrowth Mindset (Challenging Markets) BAT Country Leadership Team Member Cross-Cultural Leadership (30-40 people)

Listed skills include Trade Marketing, Market Research, Product Development, Fmcg, and 22 others.