• Lead global marketing efforts to create awareness and demand for SaaS products and services including Meisterplan, best-in-class project portfolio management software, and proprietary Lean PPM process.• Manage a distributed, full-service marketing team focused on lead generation, content development, funnel optimization, and delivering high-quality SQLs to the Sales organization.• Collaborate with leadership on strategy, branding, messaging, and GTM activities through formal portfolio board meetings and managing marketing projects in sprints.• Manage marketing budgets and priorities for Americas/Asia Pacific marketplaces and provide global strategy and oversight for EMEA markets working with Germany-based HQ team.

Lead digital marketing strategy for Funko:Develop go-to-market strategy for digital marketing across D2C, B2B online, Wholesale, Retail, and Licensor partnersManage audience segmentation and persona effortsOwn the messaging for products, services and experiences across GTM channelsManage the digital marketing budget, priority roadmap, and launch timelineWork with license and retail partners on co-marketing initiativesOwn the digital marketing measurement, insights and learning planOwn agency relationships for digital marketing services across FunkoDrive customer acquisition at scale:Manage the overall agency relationship and performance of paid mediaAct as the liaison between SEO agency and the Funko digital teamLead the development and launch of integrated marketing campaignsBuild on affiliate marketing efforts to drive qualified customersOptimize digital marketing spend to meet full funnel thresholdsStrengthen customer satisfaction:Manage relationship marketing strategy across customer touchpointsLead the marketing input to a membership and rewards programOwn the email marketing programs including list management, targeting and personalizationAdvance the Funko brand in digital:Ensure the Funko brand is represented concisely across digital platformsWork with agency and internal resources to provide assets to partnersSupport Funko’s brand pillars through digital communications and experiences

Social Strategist for Microsoft Office, a $25B enterprise within Microsoft, leading the planning and execution for all aspects of social media marketing for the master brand and ancillary product brands.Established and maintained social presence and capabilities for Microsoft Office and grew to over 3 million fans/followers. Managed global channel footprint for corporate efforts and subsidiary markets.Managed $4M social budget, team of agency and social community managers to maintain the health and effectiveness of social channels and interactions with customers and prospects. Partnered with internal teams – PR, Product, Brand, Engineering, and Lifecycle – to deliver best-in-class social content and experiences that drive business results.Lead the development and execution of social campaigns in support of the product release roadmap as well as to drive acquisition and product usage through targeted paid social efforts.Actively cataloged, tracked, and engaged Office advocates through content syndication programs, advocate-generated content and participation in campaigns, events and other marketing initiatives.Operationalized a social listening practice to deliver business insights. Provided recommendations, based on social listening, to the GTM lead and virtual team stakeholders on the state of the online conversation leading up to, during and post marketing moments.Monitored online conversation for signals that could affect the business/brand such as outages, bugs, influencer DSAT, brand reputation, etc. and partnered with PR, Product Teams, and Engineering on effectively managing escalations and responses.Maintained relationships with social networks, tools vendors and industry thought leaders to stay abreast of the changing social landscape, delivered best practices back into the business and contributed to a center of excellence for social media at Microsoft.

Managed digital marketing efforts – email marketing, social, search, events, and Web – to reach small business owners with Office 365 messages and campaigns. Ran direct marketing efforts – programmatic, search, affiliate – to acquire new customers lowering the CPA by 50% through innovative creative and timely optimization.Created digital experiences to assist telesales reps create deeper relationships with mid-sized business decision makers reducing the time and cost to convert leads into sales in half.Built and maintained a content repository that Microsoft Partners could leverage to create assets for their own use. Developed cases studies highlighting customer wins built on Partner solutions and increased asset utilization by 300%.Launched the social marketing efforts for Office 365 focused on generating strong engagement and positive sentiment around Office 365 offerings. Partnered with CSS to deliver support via social to Office 365 customers quickly and easily. Leveraged paid social to drive trials and increase direct revenue.

Advanced search engine marketing for Office 365 to improve efficiencies and optimize experiences. Evolved the search strategy to best position Office 365 against competitors and to deliver the most appropriate experiences/content.Developed a platform and process that enables Office 365 to test searcher intent across high priority keywords and categories. Partnered with Office 365-related advertisers and groups to ensure coverage for key Office 365 terms and end actions.Partnered with the product teams, community and site management to execute on keyword insights and to deliver holistic global guidance and best practices for engaging through search in subsidiaries.Established and optimized Office 365 online performance marketing strategies and developed marketing partnership and sponsorship opportunities to drive lower funnel acquisition.Drove SEM insights including global search views, campaign performance metrics and keyword level detail reports. Managed key online affiliates to market and promote Office 365 to their community of customers (i.e. SMBs).

Created, distributed and maintained timely, relevant and consistent marketing content to Web and Lifecycle Management teams to attract and acquire consumer and small-business leads.Partnered with stakeholders to improve the discoverability of content through digital channels such as Web, advertising, search and partner sites. Monitored the performance of content assets and optimized based on effectiveness to drive conversion.Evolved the delivery of content to take advantage of the increasing use of smartphones and the burgeoning social media landscape. Shifted content marketing focus from product specifications to usage scenarios and storytelling resulting in higher engagement rates and time on site.Supported subsidiary marketers through localization and syndication programs to help reduce implementation cost and increase adoption of content programs.

ProClarity Corporation (acquired by Microsoft, May 2006) is a leading provider of business intelligence software and solutions that develops applications enabling organizations to make faster, smarter business decisions by offering innovative real-time analytic technologies, patented visualizations, web-like navigation and powerful calculations.Led a team of marcom professionals responsible for website management, content strategy and development, demand generation, event management and public relations.Developed and implemented comprehensive marketing communication programs to drive qualified leads to sales teams and consultants, shortening sales cycles by 30 days and improving conversion by 15%.Responsible for agency management, creative development, and the optimization of online advertising campaigns to create awareness and drive demand, lowering CPEAs by 30%.

Thread is an Information Design firm concentrating on providing companies with effective communication and insight through the application of tools such as powerful, database-driven websites, integrated marketing programs and expert business strategy. Responsible for:• Ensuring the health and expansion of business relationships with all assigned accounts.• Providing client strategy relating to major programs and projects, with a focus on content management, enterprise web applications and user experience.• Proactively participating in business development activities.• Setting and realizing vision and goals for the Strategic Planning Group.• Directing the Cross-Functional Leadership Team aimed at improving employee interaction.• Actively involved in community and industry groups and organizations.