Stephen Carl

Stephen Carl Email and Phone Number

πŸš€ I help Shopify brands dominate email marketing @ Needle Movement
brooklyn, new york, united states
Stephen Carl's Location
New York, New York, United States, United States
Stephen Carl's Contact Details
About Stephen Carl

Founder of Needle Movement, an eCommerce agency specializing in done-for-you email marketing and SMS services for Shopify stores. I’ve generated $22 million worth of eCommerce sales thru email campaigns and automations alone. A few growth stories I've been fortunate to play a part in:➑️ Lafayette 148 where email revenue grew from $1.3MM annually to $12MM in a four-year period. Favorite tactic: sending birthday email cards to VIPs. ➑️ Bad, a Scandinavian retailer which is generating $110,000 a month on just one abandoned cart email series. Here, a plain-text email from customer service has been a rainmaker.➑️ Ecru grew 580% to become a multi-million dollar luxury brand for the first time. They had automated emails before us but there, we learned the power of back-in-stock notifications. While most brands are already doing email marketing, Needle Movement engagements are designed to unlock money that's left on the table. Email and SMS subscribers want to buy from your brand. (That’s why they signed up, right?!)In-house teams could figure it out but you probably got a dozen other projects going on and zero time to solve The Curious Case of the One-Time Buyers. That’s where Needle Movement comes in. Our bread-and-butter is building out email/sms automation flows - welcome series, post-purchase, cart and browse abandon, for Shopify brands. Some brands benefit from outside expertise for a few months and others need a full engagement to check all the boxes for them. Message me on LinkedIn to pick my brain on how to scale your email and sms marketing.__________________________________________________________________I have presented at conferences including Luxury Interactive, CommerceNext and SearchCon on the topics of conversation marketing, conscious eCommerce and email marketing strategy. Available for speaking engagements: panel discussions, virtual summits, podcasts, seminars.

Stephen Carl's Current Company Details
Needle Movement

Needle Movement

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πŸš€ I help Shopify brands dominate email marketing
brooklyn, new york, united states
Website:
needlemovement.com
Employees:
1
Stephen Carl Work Experience Details
  • Needle Movement
    Founder
    Needle Movement Apr 2015 - Present
    Brooklyn New York
    Needle Movement helps eCommerce brand teams navigate the wild world of digital marketing, grow revenue and save time through owned media marketing channels (email and sms).Client Highlights: Ecru, a high-end apparel brand that saw its annual DTC sales leap from $500,000 to $2.9 million, and BAD, a home renovation store that netted an extra $110,000 per month through our tailored email automations.* Architected and implemented lifecycle marketing automations across Klaviyo and Attentive, spanning welcome, abandoned cart, post-purchase, VIP and winback series.* Piloted the entire creative process from idea conception to launch, focusing on copywriting, scheduling, audience selection, and Klaviyo/Attentive build-outs.* Enhanced retention marketing outcomes via creative optimization, merchandising, advanced audience segmentation, A/B testing, deliverability audits, and product-market fit evaluations.
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  • Lafayette 148 New York
    Director, Digital Strategy
    Lafayette 148 New York Aug 2010 - Feb 2015
    New York, Ny
    β€’ Oversaw consumer digital marketing strategy and innovation for the retail division of a luxury women’s apparel company; grew revenue from 3% to 30% ($150 million+) of the overall business within 5 years; managed relationships with technology vendors and digital agencies, regularly briefed President on digital strategy and omnichannel initiatives and oversaw a 3-person team and $1.5 million budget.β€’ Implemented search engine marketing (SEM) to support/enhance direct mail initiatives, driving a $15 million revenue increase within 5 years; introduced paid search and search engine optimization (SEO), growing annual revenue by $11 million; launched/optimized display advertising, focusing on retargeting and ad network selection.β€’ Developed email marketing strategy, led third party integrations and directed initiatives that increased revenue from $1.3 million to $8 million and the subscriber base from 7,500 to 80,000; implemented high-impact lifecycle marketing initiatives (e.g. shopping cart abandonment and birthday campaigns, driving $1.7 million/year in incremental revenue).β€’ Established business intelligence and centralized the enterprise CRM, enabling complex consumer analysis, including predictive and behavioral models, to inform channel strategies and maximize initiatives.β€’ Optimized consumer experience, acquisition/retention and site performance via KPI dashboards and analysis of user behavior, site metrics and feedback surveys; introduced product recommendations (increased revenue by 4.5%), checkout improvement and A/B testing to measure site design/usability effectiveness. β€’ Managed direct mail print campaigns to foster relationships with valued customer segments, including VIP and inactive customers, physical store patrons and catalog shoppers.
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  • Maxdelivery
    Director Of Marketing
    Maxdelivery May 2005 - Jul 2007
    New York, Ny
    β€’ Oversaw business and marketing strategy, growing revenue from $0 to $2.4 million within 2 years for an NYC express delivery service startup.β€’ Established customer acquisition/retention strategies, email marketing and direct mail (strategy, design, content and production)β€’ Developed successful high ROI retail and marketing strategies that company continues to utilize in present day campaigns.
  • 92Nd Street Y
    Associate Web Director
    92Nd Street Y Jul 2001 - May 2005
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  • Kozmo
    Content Director
    Kozmo 1998 - 2000
    New York, Ny
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Stephen Carl Skills

E Commerce Digital Marketing Online Marketing Email Marketing Seo Web Analytics Sem Social Media Marketing Online Advertising Marketing Strategy Marketing Google Analytics Customer Acquisition Social Media Ppc Analytics Internet Strategy Display Advertising Conversion Optimization Brand Management Mobile Marketing Brand Development Integrated Marketing Advertising Retail Customer Retention Crm Search Advertising Direct Marketing Digital Strategy Google Adwords Creative Direction Multi Channel Marketing Content Strategy Retargeting Personalization A/b Testing Consumer Products Usability Affiliate Marketing Interactive Marketing Social Marketing Strategy E Commerce Optimization Web Content Management Web Marketing Landing Page Optimization Pay Per Click Search Engine Optimization Customer Surveys

Frequently Asked Questions about Stephen Carl

What company does Stephen Carl work for?

Stephen Carl works for Needle Movement

What is Stephen Carl's role at the current company?

Stephen Carl's current role is πŸš€ I help Shopify brands dominate email marketing.

What is Stephen Carl's email address?

Stephen Carl's email address is st****@****ail.com

What is Stephen Carl's direct phone number?

Stephen Carl's direct phone number is +164670*****

What are some of Stephen Carl's interests?

Stephen Carl has interest in Digital Innovation, Web Retail, Border Collies, Music Production, Growth Hacking.

What skills is Stephen Carl known for?

Stephen Carl has skills like E Commerce, Digital Marketing, Online Marketing, Email Marketing, Seo, Web Analytics, Sem, Social Media Marketing, Online Advertising, Marketing Strategy, Marketing, Google Analytics.

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