Stephen Chen Email & Phone Number

Edmonton, Alberta, Ca

+ Devised new ML signals that mitigated issues with Jobber's data and more accurately captured dynamics of user engagement/behavior, which improved on A/B testing and user survival forecasting. + Designed and built no-code AI/ML regulation/audit-compliant (across territories Jobber operates in) Analytics/ML platform to enable quick deployment of changing infrastructure and BI needs that secured $7M in operational savings.

Brampton, Ontario, Ca

+ Chief Architect of governed, scalable and efficient enterprise Data Science / Machine Learning cloud platform (built from ground up in under 5 months) to enable rapid model deployment and agile A/B testing (by reducing model development to production to a few weeks instead of months).. All the while achieving 30x compute and cost efficiencies compared to BAU.+ Transformed inexperienced remote full-stack teams with a handful of unscalable POCs into robust full-stack data science practice. Leading and elevating data science / machine learning teams, data engineering / mlops teams and their models, pipelines, processes and governance.

Toronto, Ontario, Ca

+ First to deliver ML/AI at scale, and business value / results @ RBC. Rapidly transformed team into the most productive ML team in RBC and Canada - deploying 54 automated, integrated and scaled models in active production to deliver and optimize >25 revenue generating model-driven programs for RBC P&CB. in just 6 months. + Designed and led the complete overhaul of ML pipelines and processes in 2020 that resulted in 25% improvement in model performance, and substantial cost savings from 8x faster compute and 10x less storage requirements+ Around 100 ML models in production in under 2 years, enabling the larger team to exceed double-digit revenue growth targets by 40%+ Establishing standards and processes for governance, auditability, and inter-operability. + Innovations include:- Developing and deploying the first Sequence models in RBC to address NTB issues.- Developing RBC's first realtime scoring model to personalize offers at point of application.- Methodology for backbook repricing optimization that minimizes bias and reduces churn- Methodology for cross-channel lead optimixzation - Structured Ensemble methodology and framework that improves model lift, signal relevancy, as well as scoring performance.- Multidimensional client personalization optimization across LOBs- Introduced Espalier technique to improve precision of Churn models.

Chicago, Illinois, Us

+ Drove best-in-class effectiveness of clients' marketing efforts (including CRM, social, search, e-commerce) through strategic analyses, robust testing plans and optimizations to backend and frontend models and processes.+ Developed analytic (and NLP) techniques and protocols to devise strategic priorities and foster creativity.+ Developed Leo's e-Distillation platform for internal and client-facing collaborative brand planning and prioritization.+ Innovations include:- Devised algorithms to estimate campaign outcome effectiveness based on campaign inputs.- Devised ALWAYS RESPOND digital strategy/framework for clients, an engine across digital touchpoints that integrates understanding of consumer journeys to continually drive consideration.- Developed robust campaign effectiveness estimation and benchmarking methodology- Collaborated with Google to develop new OLV measurement methodology for P&G

A film festival to create a space for Canadian-based artists & works marginalized by Canadian festivals and institutions - whether it was due to a lack of the "right" credentials / connections; or the work challenges aesthetic / cultural / social norms of Canada.

+ Developing and producing multi-disciplinary art (film/visual, installation, performance) that challenges norms, raises awareness, and inspires advocacy.+ Works have been exhibited internationally and won a number of awards.

Toronto, Ontario, Ca

+ Elevated and expanded the strategic role of analytics within Klick and its clients.+ Overhauled analytics and reporting processes to ensure projects are on time and on budget for the first time in 5 years.+ Innovations include:- Successfully transposing my earlier groundbreaking CSAT ROI modeling methodology to the problem of validating Marketing ROI. Another industry first.- Utilized Game Theory principles to optimize SEM keywords/phrases.

+ Helped digital, research, and management consultant agencies be thought-leaders to their clients through upgrading their analytics capabilities, optimizing their insight generation processes, building reporting solutions.+ Developed custom analytics & BI solutions.

Toronto, Ontario, Ca

+ Worked with C-suite executives. Executing and utilizing advanced analytics, qualitative research, customer segmentation, data mining and insights to drive client brand architecture/strategy and customer engagement.+ Developed methodology and lead analytics work for 8 brand reinventions.+ Built out analytics & research capabilities, protocols and department.+ Innovations include:- Developed methodology for integrating Needs segments into Loyalty / Transactional data- Developed Segmentation cross-validation methodology- Created segment collage visualization methodology

Toronto, On, Ca

+ Cold-pitched (a precedent in the company's 10 year history), designed and lead multi-million dollar strategic analytics projects for client customer experience/loyalty and brand strategy.+ Built up BI and analytic capabilities and practice. Designed, developed and marketed EKG Dashboard platform geared specifically for volumes of research data. This industry-first capability enabled the company to win consecutive million-dollar projects.+ Designed and developed Textscape NLP (Natural Language Processing) platform to analyze texts (verbatims, transcripts, social media) and other analytic capabilities for Social Currency (social media) practice.+ Innovations include:- Developed Tiered Segmentation methodology for blended populations- Developed Parametric Social Media Sampling methodology- Created textual structural analytic frameworks of Discourse Map, Context Wheel, and Context Contrast- Developed groundbreaking robust ROI-KPI Linkage Modeling methodology- Developed robust Diagnostic Score and Lift Capacity indices.- Created perceptual KANO Effect Mapping framework- Created efficient Preference Scaling method- Developed Choice-based Segmentation methodology

+ Worked with SMB businesses to develop and implement branding and technology solutions based on research data to improve customer relationships.+ Designed and developed custom Content Management, Knowledge & Resource Management, e-Commerce platforms and tools.+ Advised clients by reviewing and auditing models, data and research from their vendors (research and management consulting firms) to ensure robustness and validity.+ Innovations include:- Formulated "Sliderule" design pattern and practice to handle unknown/dynamic allocation of data structures.

+ specialized in new music and unconventional repertoire

San Antonio, Texas, Us

+ Started up the Custom Research division. Client and Analytic Lead for high profile custom projects for N. American and European divisions of Fortune 500 and MNC companies. + Designed and executed best-selling global multi-client study on Automotive Safety Systems. It was the first of its kind, and (then future) technologies tested are now beginning to find their way into the market.+ As technology manager; defined operational work flow and standards, established data quality and analysis standards, and troubleshot programming issues.+ As research manager; defined analytic standards, developed methodologies, and managed all aspects of research projects from design to data collection to analysis. + Innovations include;- Developed Brand Performance Index corrected for ownership and "big brand" bias.- Developed Package Price Decomposition Analysis.- Developed Projective Assessment Methodology for new technologies/products.

+ specialized in B&W landscapes and street photography

+ specialized in avant-garde and new music

Burnaby, Bc, Ca

+ Methodology consultant for various research projects around the University.+ One of few Social Network Analysis exponents in Canada (techniques later to be commercialized by Google PageRank, Amazon Recommendation engine, and Facebook's Social Graph)+ Taught courses on statistics, research practice and Critical Theory & Philosophy

New York, New York, Us

+ Spearheaded bank-wide "e-izing" initiative which aimed to develop an integrated banking (online and offline) system to provide a seamless and enhanced customer banking experience.+ Lead for overhauling technology and operational processes for Y2K compliance.+ Executed and managed inter-departmental insights, operational and technology projects for Citibank in Operations, Business Intelligence, and Marketing departments

Los Angeles, Ca, Us

+ Architect and rolled out successful repositioning of Rio500 MP3 player (the first 2nd generation digital audio device) for Asia-Pacific region, which also marked the market shift from technology early adopters into lifestyle consumers. + Lead Asia-Pacific launch of Viper II graphics card to create new market segment and opportunities.

+ Appointed the first President for Asia's first autonomous student-run (University-backed) research organization. + Comprehensive role that involved setting up systems, defining organizational structure, recruitment, methodology development, compliance measures, budgeting etc.

Certificate, Management Of Enterprise Data Analytics (Big Data)

Masters, Communications (Research)

Bachelor (Hons), Communications Research

Diploma, Piano Performance