Stephen Coppola Email & Phone Number

New York, Ny, Us

Ridgefield Park, Nj, Us

Leading Samsung.com's Direct-to-Consumer (D2C) and Small-Medium Business (SMB) e-commerce for Home Entertainment & Display products (TVs, monitors, sound, memory). Full P&L ownership and end-to-end customer journey management:Traffic Acquisition & Conversion: Driving website traffic and maximizing sales through SEO/SEM, promotions, and conversion rate optimization.CRM & Customer Experience: Implementing customer relationship management strategies and ensuring a seamless post-purchase experience.Merchandising, Pricing & Promotions: Optimizing product assortments, pricing, and promotional strategies.Demand & Fulfillment Planning: Forecasting demand accurately and ensuring efficient order fulfillment.

Ridgefield Park, Nj, Us

Led US business for lifestyle products across all channels (including e-commerce/marketplaces), spanning product planning, launches, marketing, go-to-market (GTM) execution, user experience, and customer service.P&L Owner: Full responsibility for product profitability.GTM Execution: Managed all aspects of GTM, including forecasting, pricing, promotions, inventory, channel distribution, and partner programs.Growth in Declining Market: Successfully grew business despite a shrinking total addressable market.Successful Launches: Led the successful launches of innovative products like The Frame, The Terrace and The Freestyle.

Mountain View, Ca, Us

Led Google's strategic partnership with Amazon, a top-tier and complex relationship. Led a team responsible for expanding sales of Google devices through major US e-commerce retailers and marketplaces.Amazon/Marketplace Strategy: Expanding presence and optimizing sales on Amazon and other marketplaces.Amazon Negotiations: Successfully negotiated the placement of previously restricted Google products on Amazon.com, exceeding revenue targets.Team Leadership: Rebuilt and managed a team to adapt to the rapidly changing e-commerce landscape during the pandemic.

Mountain View, Ca, Us

Led a team managing 60+ US e-commerce, live commerce, and omnichannel retail partnerships. Oversaw reseller business within enterprise, hospitality, and professional services.Retail Expansion: Doubled the number of retailers carrying Google devices (Nest, Pixel) and expanded into new retail channels (home improvement, furniture, fashion).Sales & Marketing: Exceeded sales goals, secured exclusive launch partnerships, and led innovative merchandising and consumer marketing campaigns.

Mountain View, Ca, Us

Built forecasting and planning processes for North and Latin American hardware businesses in preparation of Google's expansion into 1p devices. Led retail operations project management of Google’s Nexus phone and Chromecast product launches.

Seoul, Kr

Led the Go-To-Market operations of the US home entertainment business- TVs, audio, tablets, wearables and more. Responsible for pricing, promotions, co-marketing and sales programs.Developed and executed marketing strategies with retailers spanning specialty electronics, supercenters, ecommerce, club, rent-to-own, and more. Successfully launched LG's OLED TV's into the US market.

Seoul, Kr

Promoted to lead demand and supply planning teams of multi billion dollar US home appliance businessDesigned business requirements and launched Sales & Operations Planning (S&OP) and Collaborative Planning, Forecast & Replenishment (CPFR) teams that increased forecast accuracy, reduced weeks of supply and improved customer service levels.

Suwon-Si, Gyeonggi-Do, Kr

Led the team responsible for forecasting, planning and fulfillment of the multi billion dollar US home electronics business, including televisions, DVD players, home audio and more.Developed business requirements for launch of global forecasting, planning, order and inventory management systems that have since scaled to support all Samsung consumer hardware businesses globally.